SOURCE: Sparksfly


April 16, 2014 07:00 ET

Sparksfly Introduces Personalization Application to Simplify Social-Media Feeds

Intelligent Mobile Personalization App Simplifies the Social Network Experience for Consumers and Provides Brands With a Unique Opportunity for Consumer Engagement

PALO ALTO, CA--(Marketwired - Apr 16, 2014) - Sparksfly, the company that simplifies social engagement, today announced the world's first social network consolidation tool that allows consumers to simplify their social-media feeds into one application and to receive unique insight into the content and behavior of their social networks. It is no secret that most consumers use two or more social-media platforms -- in fact, 43 percent of U.S. adults are using multiple social-media networks on a daily basis, according to Pew Research Center's "Social Media Update 2013" report. Consumers can be easily overwhelmed by so much content coming from different social networks. Sparksfly enables consumers to personalize their social experience in one application across all of their networks and provides brands with a unique opportunity for consumer engagement.

"Social media analysis helps consumers and organizations discover actionable signals within the noise of more than 150 million conversations per day and to use this intelligence for guidance, decision-making and/or taking action based on personal interests, lifestyle, or professional business goals," said Leslie Ament, senior vice president and principal analyst at Hypatia Research Group and author of "Social Analytics & Intelligence: Converting Contextual to Actionable Insights." "Sparksfly is a significant social productivity tool that empowers both consumers and businesses to aggregate, filter and engage via multiple social networks simultaneously based upon user selected variables such as topics, people, location or timing using any mobile device or tablet."

Sparksfly can be used by both consumers and businesses to simplify the social-network experience and make content work for the user like never before. Consumers can use Sparksfly to quickly and easily filter their feeds from all connected networks, by people or by keywords, into personal "routines" (filters) that mirror their lifestyles. The application employs a proprietary Fuzzy Logic Engine that uses built-in algorithms to find connections across networks and flag them to the user. Sparksfly also provides brands with an opportunity for meaningful, targeted consumer engagement based on the data generated by Sparksfly users. Favored brands become a part of consumer routines, making Sparksfly both a B2C and B2B solution.

"The consumerization of technology has blurred the lines between using social media for personal purposes and business purposes, making content more difficult than ever to consume," said David Bankston, president and CEO of Sparksfly. "Our application finds connections across networks and flags them to consumers and brands, allowing for easier and more personal social engagement."

The application includes the following innovative features to facilitate the life of the social-content consumer:

  • A combined "smart" stream of content over time learns what is most important to the user. This learning provides the means for users to filter and/or hide what they do not want to see (low-value content), thus enabling them to receive more of what they do want to see (high-value content), when they want to see it.
  • A proprietary Fuzzy Logic Engine looks at who, what, when and where across social-media channels to find previously hidden connections of who, what, when and where among posts and flag these connections to the consumer as "Sparks." For example, a Spark can reveal that someone on Twitter and someone on Facebook are both connected to someone in the user's LinkedIn network.
  • Personal "routines" mirror the user's lifestyle to filter specific streams of content by people or keywords, pulling from all connected networks. Consumers receive only the information that matters most from their multiple networks; the "routines" even help them discover connections previously missed. Common Sparksfly routines filter family, colleagues, health, sports, news and more.

Use Cases:

  • Consumer:
    • Family - Users can simplify communication with family members. For example, only 14 percent of a user's Facebook feed might consist of family posts, but the user has to wade through all posts to find them. Creating a "family" routine allows users to cut the time spent scrolling through posts by 86 percent, just by placing all family posts in one feed.
    • Consumer Brand Research - Instead of spending hours on random consumer research, combing the Web for relevant information, users can receive research on an ongoing basis from a routine that is updated hourly. By adding keywords to routines, users can also discover if anyone in their networks has had experience with a specific product or service.
  • Business:
    • Customer Pursuits - To sell products and services, many reps need to listen to and gather important information about their customers. This information may come from thought leaders, customer C-level executives, analysts and more. However, sales professionals cannot spend their days searching through Twitter feeds. Sparksfly lets sales reps receive only the most important information related to their business.
    • Business Connections - Sparksfly enables users to sort and keep track of contacts across all their networks in one place. Users can also connect at events with contacts who are located near them.

Sparksfly 2.2 is now available in the iOS and Android App Stores. For more information, go to

About Sparksfly
Sparksfly is an innovative startup company that builds mobile personalization applications focused on simplifying people's lives. To learn more visit or follow us on twitter @sparksflyapp or Facebook page SparksflyApp.

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