Lingo Media Corporation
OTC Bulletin Board : LMDCF

Lingo Media Corporation

May 14, 2008 09:33 ET

Speak2Me Partners With Beijing Municipal Government to Raise Spoken English Proficiency in China's Capital

Online Service to help Beijing's push for widespread English language competence ahead of the 2008 Olympics and beyond

TORONTO, ONTARIO--(Marketwire - May 14, 2008) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media") a leader in English language learning products for print and online media in China is pleased to announce that its wholly-owned subsidiary, Speak2Me Inc. ("Speak2Me"), a state-of-the-art online English language learning service has been endorsed and adopted by the Beijing Municipal Government. Speak2Me will help prepare over 300,000 civil servants and service sector workers to speak English as they welcome tens of thousands of international visitors to the 2008 Olympic Games in Beijing.

"Over the next few months, we expect that a significant number of Beijing residents will be introduced to Speak2Me's unique language learning site, including our Conversational Advertising lessons." said Speak2Me President Jonathan Brody. "The Company expects sustained revenue growth from multinational brand advertisers wishing access to this extremely desirable consumer demographic."

In 2003, the Beijing Speaks Foreign Languages Program (BSFLP) under the Foreign Affairs Office was established with the goal of making English and other foreign languages widely spoken within the capital. Following extensive testing, the BSFLP decided to roll out Speak2Me to all 300,000 of its learners starting in late May.

"Spoken English is a particular challenge," said Liu Yang, Deputy Director of the Beijing Municipal Government Foreign Affairs Office, and a leading proponent of foreign language learning in Beijing. "To truly learn conversational English, you need to have someone to speak to. I am especially grateful to Speak2Me for creating this excellent program to help us achieve this goal and to build on it in the future."

"Beijing has tens of thousands of civil servants and service sector workers, who need to be able to communicate in simple English in time for the Games," said Brody. "Trying to teach them all to speak English in a classroom environment is logistically and economically prohibitive. To address this challenge, we have created interactive simulations, which will assist these workers to speak English to foreigners in appropriate contexts."

Speak2Me's advertising supported web-based instructional solution works by creating a free, virtual one-on-one instructional setting. The site uses state-of-the-art speech recognition software to help learners develop English speaking and listening skills by engaging in a series of situational simulations and role play exercises. Students have unlimited opportunities to speak to a virtual native speaker, directly addressing the prohibitive costs related to the critical scarcity of native English speaking teachers.

About Speak2Me

Speak2Me Inc. offers a proprietary and groundbreaking online service designed to address the rapidly growing need for conversational English learning around the world. Using robust speech recognition technology, Speak2Me provides more than 300-targeted language lesson modules involving interactive conversations with a virtual teacher. A unique social-network infrastructure also allows students to form study groups, creating an environment that, along with contests and prizes, engenders co-operation and competition, just as in a conventional classroom. Recently launched in China - the largest market in the world for English Language Learning (ELL) - Speak2Me is a free, advertising-based portal and is available at


Lingo Media Corporation is a diversified print and online education product and services corporation.

Lingo Media's Speak2Me Inc. subsidiary is a new media company that focuses on online advertising in China via its Internet-based English Language Learning portal.

In China, where the Company has extensive industry and Government contacts built up over the past decade, Lingo Media continues to expand its legacy business via its subsidiary Lingo Media Learning Inc. ("Lingo Learning"), a print-based publisher of English Language Learning programs in China since 2001. Lingo Learning has an established presence in China's education market of 200 million students. To date, it has published 197 million units from its library of more than 300 program titles in China.

In Canada, Lingo Media focuses on early childhood cognitive development, through its subsidiary A+ Child Development Ltd. ("A+"), which distributes educational materials along with its unique curriculum. A+ has been operating in Canada for over ten years through its four offices in Calgary, Edmonton, Toronto and Vancouver. Lingo Media plans to introduce A+'s learning system and products to parents of pre-school children in China.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on or


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