Lingo Media Corporation
OTC Bulletin Board : LMDCF

Lingo Media Corporation

March 06, 2008 08:30 ET

Speak2Me Readies Breakthrough Interactive Advertising Platform for China

Online Service Aims At Lucrative 18 to 34 Year Old Market

TORONTO, ONTARIO--(Marketwire - March 6, 2008) - Speak2Me Inc. ("Speak2Me"), a wholly-owned subsidiary of Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media"), is pleased to announce that Speak2Me's on line service for conversational English lessons will be available to China's more than 210 million Internet users. The service combines education and highly engaging contextual advertising.

"Since being acquired by Lingo Media in October 2007, we have consistently achieved our Speak2Me development milestones," stated Michael Kraft, CEO of Lingo Media. "Most important among these was the technically arduous task of preparing our suite of CD-ROM English learning products and speech recognition technology for use on the Internet. That achievement allows Speak2Me to offer an online English learning service in China at"

At Speak2Me's new Internet portal, students can have conversation-based English language lessons with a virtual language tutor - called Lucy. The lessons employ speech-recognition and animated avatar technology to converse and interact with the learner on a wide range of practical topics.

From a commercial perspective, Speak2Me's newly developed patent pending Conversational Advertising™ platform takes product placement to a new level, by allowing advertisers to place their products in Speak2Me's library of more than 300 English conversational lesson modules.

Instead of watching a commercial or seeing a banner ad, with Conversational Advertising™ students learn to converse in English in real-life situations in the context of an advertiser's product or service. For example, in one English lesson students could learn how to order a major international brand's cafe latte, or how to select a branded skin-care product. The result is that the sponsor's message is literally coming out of the user's mouth for an unprecedented level of message imprinting. Three of the most-respected global advertising agencies have reviewed this technology and find it a very attractive and innovative approach to brand building.

Conversational Advertising™ provides consumer brands an exceptional opportunity to engage Chinese consumers with products and services while not compromising the educational integrity of the Speak2Me service.

Speak2Me also features a strong social networking element. It brings friends together for conversational study groups, and re-creates some of the social dynamics of a traditional classroom, while delivering the economy and flexibility of a software solution.

Speak2Me will first target China's 40 million university and college students. As a leading publisher of English as a Second Language programs in China's education market, Lingo Media has a well-known and trusted presence and is working on strategic partnerships with China's State Ministry of Education for Speak2Me.

"We are excited to be first to market with this breakthrough interactive advertising platform. Speak2Me is not just the next generation of online advertising, it addresses the real market need for learning to speak English in China and across the globe" said Lingo Media's CEO, Michael Kraft.

About Speak2Me

A wholly-owned subsidiary of Lingo Media, Speak2Me will offer a groundbreaking online service designed to address the needs of English learners around the world, with particular focus on spoken English learning. Using speech recognition technology and an avatar, Speak2Me provides lessons involving conversations with a virtual teacher. An added dimension of the service is a social-network infrastructure that allows students to form study groups, creating an environment that, along with contests and prizes, engenders co-operation and competition, just as in a conventional classroom. To be launched in China, the service will be free and available at


Lingo Media is a diversified education products and services corporation.

Its Speak2Me Inc. subsidiary is a new media company that focuses on interactive advertising in China via its Internet-based English Language Learning portal.

In China, Lingo Media continues to expand its legacy business via its subsidiary Lingo Learning Inc. ("Lingo Learning") is a print-based publisher of English Language Learning programs in China since 2001. Lingo Learning has an established presence in China's education market of 200 million students. To date, it has published 197 million units from its library of more than 300 program titles in China.

In Canada, Lingo Media focuses on early childhood cognitive development, through its subsidiary A+ Child Development Ltd., ("A+") which distributes educational materials along with its unique curriculum. A+ has been operating in Canada for over ten years through its four offices in Calgary, Edmonton, Toronto and Vancouver. Lingo Media plans to introduce A+'s learning system and products to parents of pre-school children in China.

Portions of this press release include "forward-looking statements", which may be understood as any statement other than a statement of historical fact. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and are subject to uncertainty and changes in circumstances. Actual results may vary materially from management's expectations and projections expressed in this press release. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's Annual Report 20-F and other reports filed with the Securities and Exchange Commission.


Contact Information

  • Lingo Media
    Michael Kraft
    President & CEO
    (416) 927-7000 ext. 23 or Toll Free: 1-866-927-7011 ext 23
    (416) 927-1222 (FAX)
    Lingo Media (China)
    +86 10 5900 1800
    +86 10 5900 1801 (FAX)