Lingo Media Corporation
TSX VENTURE : LM
OTC Bulletin Board : LMDCF

Lingo Media Corporation
Speak2Me Inc.

Speak2Me Inc.

May 06, 2009 08:00 ET

Speak2Me and Shanghai Yangpu Government Complete a Letter of Intent to Support English Language Learning

SPOKEN ENGLISH TRAINING PLATFORM TO HELP DISTRICT PREPARE FOR 2010 WORLD EXPO AND STRATEGIC GROWTH INITIATIVES

TORONTO, ONTARIO--(Marketwire - May 6, 2009) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media" or the "Company"), a leader in online and print-based English language learning products, is pleased to announce that it is forming a strategic alliance with the Shanghai Yangpu District People's Government ("Yangpu Government"). The Company will provide English Language Learning ("ELL") services to the Yangpu Government. Yangpu District, which has a population of 1.24 million, is developing a world-class academic and research hub for China and is also preparing to welcome up to 75 million visitors for the 2010 World Expo.

The Yangpu Government will work with Lingo Media's wholly-owned subsidiary, Speak2Me Inc. ("Speak2Me") to assist in developing and adopting Speak2Me's new subscription-based customized training platform. The platform is focused on spoken English training, to corporations in Shanghai including state-owned enterprises (SOEs) for employees, to the local municipal Yangpu and neighboring Shanghai district governments for civil servants, and to the local Shanghai Ministry of Education for K-12 students. The Yangpu Government and Speak2Me signed a Letter of Intent that signifies the commitment of both parties to these ELL initiatives.

Michael Kraft, President & CEO of Lingo Media said, "This strategic cooperation is another significant milestone in further building our working relationship with the Chinese Government. To successfully launch our training platform to corporate, government and public education markets across China, we needed to build a solid partnership. As Shanghai is the largest Metropolitan city in China, it is naturally a great launch point. The decision to establish our training operations in Shanghai Yangpu was relatively easy, given the tremendous support shown to us by the local government. We are proud to join other technology companies in calling Shanghai Yangpu home."

As a key element of the strategic partnership, Speak2Me will establish its headquarters for training in Shanghai Yangpu, where it will manage and operate the sales and marketing of its online training platform initially in Shanghai and then expand across China to corporations, governments and educational ministries. The Yangpu Government has agreed to support and provide resources to Speak2Me to achieve the successful launch of its paid-for training platform and assist in a nationwide roll-out.

Furthermore, the Yangpu Government will work with Speak2Me to support its free-to-consumer online service www.speak2me.cn by promoting the web site to more than 150,000 university students who are pursuing higher education degrees in the Yangpu district.

Mr. Chen An Jie, Party Secretary of Shanghai Yangpu District People's Government said: "We are excited to establish a long-term relationship with Speak2Me to strengthen our position in promoting English education. The platform is an excellent solution for teaching our students how to speak English. We are also looking forward to working with Speak2Me to launch its training model in Yangpu and other Shanghai districts as we continue to train our civil servants and employees within our corporations."

China is the largest market for English language learning in the world with more than 250 million people studying the language. It has been estimated that salary premiums are 70% higher for those with advanced English proficiency in China.

About Shanghai Yangpu District

Yangpu is the largest district in Central Shanghai with an area of 6,000 square kilometers and a population of more than 1.24 million people. It is home to 18 research institutes and 17 universities including Fudan University, Shanghai Tongji University and the University of Shanghai for Science and Technology. Yangpu has created a blueprint to become a world-class academic and research and development hub, within a highly digitized environment.

About Speak2Me

Speak2Me (www.speak2me.cn), a wholly-owned subsidiary of Lingo Media, is an online English language learning ("ELL") community that incorporates Lingo Media's proven pedagogy with fun, interactive lesson modules to address the rapidly growing need for spoken English worldwide. Speak2Me's groundbreaking service uses speech recognition technology to teach spoken English online through more than 350 targeted lessons that engage users in interactive conversations with a virtual teacher. A unique social-networking infrastructure that allows students to form study groups and offers contests, prizes and other incentives, creates a learning environment that engenders co-operation and competition, just as in a conventional classroom. Speak2Me's patent-pending Conversational Advertising™ platform allows Speak2Me to provide its innovative offering to end-users at no cost. In addition, Speak2Me offers premium content development services and custom training modules to support businesses and institutions that require English language training for their personnel. For more information about Speak2Me and its business offerings, please visit www.speak2me.com.

About Lingo Media (TSX VENTURE:LM)(OTCBB:LMDCF)

Lingo Media (www.lingomedia.com) is a diversified online and print-based education products and services corporation focused on ELL on an international scale through its Lingo Learning Inc. subsidiary, a print-based publisher of ELL programs in China, and Speak2Me, an online ELL community. Lingo Media has formed successful relationships with key government and industry organizations, establishing a presence in China's education market of 250 million students. Since 2001, the Company has published more than 278 million units in China from its library of 340 program titles, and 350 online speaking lessons and 250 eZines. Lingo Media continues to expand its ELL offering and extend its reach on a global scale.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on www.sedar.com or www.sec.gov/edgar.shtml.

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