Lingo Media Corporation
OTC Bulletin Board : LMDCF

Lingo Media Corporation
Speak2Me Inc.

Speak2Me Inc.

June 29, 2009 08:30 ET

Speak2Me Signs Second Contract With Mercedes-Benz-China to Utilize Conversational Advertising™ Platform

Mercedes-Benz Commitment Supports Benefits of Speak2Me's Innovative Approach to Brand Engagement

TORONTO, ONTARIO--(Marketwire - June 29, 2009) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media" or the "Company") a leader in online and print-based English language learning products is pleased to announce that its wholly-owned subsidiary, Speak2Me Inc. ("Speak2Me"), a state-of-the-art online English language learning community, has signed a second Conversational Advertising™ contract with Mercedes-Benz China.

In addition to the initial four "Smart Cities" English language learning modules from the launch campaign signed in November 2008, Speak2Me will create 12 additional city-themed modules for the introduction of Mercedes' smart fortwo line in China. The campaign is designed to guide users on an "insider's tour" by a virtual native avatar. Using Speak2Me's unique interactive platform, users speak to their guides in free-flowing dialogue, helping them learn about the city's attractions, pick up some of the local culture and improve their conversational English.

Mercedes-Benz China is taking a very strategic approach in launching smart fortwo, by moving beyond traditional advertising and investing in a more innovative and direct way to reach their targeted buyer demographic. Through Speak2Me's unique platform, consumers can 'tour' the brand in a fun, experiential way. Speak2Me's affinity advertising offering is in keeping with Mercedes-Benz China focus on smart design and their commitment to taking a localized approach to promoting an international brand. They have been extremely pleased with consumer feedback thus far and are looking forward to expanding the co-branded relationship with Speak2Me.

"It is very encouraging to see that a world-class company such as Mercedes-Benz, through their smartcar fortwo brand, recognize the value of Speak2Me's Conversational Advertising platform and have extended their advertising commitment just three months into the campaign," said Michael Kraft, CEO of Lingo Media. "Through Speak2Me, we are enabling Mercedes-Benz to engage their potential customers, young upwardly mobile professionals, in subjects that interest them - learning English, travelling outside of China and driving a fun, new car."

Speak2Me's unique Conversational Advertising™ platform incorporates custom-designed English language learning modules in which users learn spoken English while directly interacting with the advertiser's brand and message. For more information about Conversational Advertising click through to

About Mercedes-Benz (China)

Established in 1986 and based in Hong Kong, Mercedes-Benz China Limited (MBCL) is the wholly owned subsidiary of Daimler AG and the franchise-holder for all imported passenger vehicle products under the Mercedes Car Group (MCG) in China, Hong Kong and Macau. The Group includes the Mercedes-Benz passenger car, smart brands and the legendary Maybach, along with sub-brands Mercedes-Benz AMG and Mercedes-Benz McLaren.

About Speak2Me

Speak2Me ( is an online English language learning community that incorporates Lingo Media's proven pedagogy with fun, interactive lesson modules to address the rapidly growing need for spoken English worldwide. Speak2Me's groundbreaking service uses proprietary speech recognition technology to teach spoken English online through more than 350 targeted lessons that engage users in interactive conversations with a virtual teacher. A unique social-networking infrastructure that allows students to form study groups and offers contests, prizes and other incentives, creates a learning environment that engenders cooperation and competition, just as in a conventional classroom. Speak2Me's patent-pending Conversational Advertising™ platform and premium content development services allow Speak2Me to provide its innovative offering to end-users at no cost. Speak2Me is a wholly-owned subsidiary of Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF). For more information about Speak2Me and its business offerings, please visit


Lingo Media Corporation ( is a diversified online and print-based education products and library services corporation focused on English language learning (ELL) on an international scale through its Lingo Learning Inc. subsidiary, a print-based publisher of ELL programs in China, and Speak2Me Inc., an online ELL community, Lingo Media Corporation has formed successful relationships with key government and industry organizations, establishing a presence in China's education market of 200 million students. Since 2001, the Company has published more than 278 million units in China from its of 340 program titles, and 350 online speaking lessons and 250 eZines. Lingo Media Corporation continues to expand its ELL offering and extend its reach on a global scale.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on or


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