Lingo Media Corporation
OTC Bulletin Board : LMDCF

Lingo Media Corporation

March 25, 2008 11:37 ET

Speak2Me Successfully Completes Tests of Its Online Service

Successful Beta Tests Pave Way for Rapid Expansion to 50 Universities

TORONTO, ONTARIO--(Marketwire - March 25, 2008) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media") is pleased to announce that its wholly-owned subsidiary, Speak2Me Inc. ("Speak2Me"), has successfully completed beta tests of its online service for conversational English at three Beijing universities.

These beta tests, with students at Capital Normal University, Beijing Union University and the National Geology University, bring Speak2Me one step closer to a full scale China-wide rollout of the commercial version of its online service for English language learners.

Students at the three universities had invitation-only access to the conversation-based English lessons that are the focal point of the Speak2Me web portal. The service allows them to develop their oral English and pronunciation skills through simulated conversations using speech-recognition technology and an animated avatar. The reaction from students has been overwhelmingly positive, with many of the students asking how they can invite their friends to join them on Speak2Me.

"Speak2Me is exactly what our students need to succeed in their careers," said Professor Wang Ying, Dean of the College of Information Technology at Beijing Union University. "Our graduates leave school with excellent technical skills and a strong foundation in English reading, so they can access news and information related to their jobs. But to compete and participate in the global marketplace, they also need to be able to converse in English. They need to speak the language", he continued.

The uniqueness of Speak2Me's learning solution is that it provides an immersive language experience - the closest thing students in China can have to the experience of living and working abroad. It allows students to develop their spoken English skills in highly practical contexts, without the pressure of having to speak to a real person. They can develop their skills and confidence to the point where they are comfortable speaking to native English speakers.

Speak2Me will begin to roll out its service at 50 universities in the greater Beijing and Shanghai areas next month. That will be followed by a rollout to universities in other major cities in June, with plans to grant access to all of China's 24 million university and college students over the next 12 months.

Speak2Me's revenue model is unique and highly compelling. Its patent-pending Conversational Advertising platform takes product placement to a new level, by allowing brand marketers to have advertising-based lessons included in Speak2Me's library of more than 300 English conversational lesson modules. The Speak2Me service, which includes a Facebook-like social network that aids in the creation of study-groups among friends, can be found at

About Speak2Me

A wholly-owned subsidiary of Lingo Media, Speak2Me offers a groundbreaking online service designed to address the needs of English learners around the world, with particular focus on spoken English. Using speech recognition technology and an avatar, Speak2Me provides lessons involving conversations with a virtual teacher. An added dimension of the service is a social-network infrastructure that allows students to form study groups, creating an environment that, engenders co-operation and competition, just as in a conventional classroom. To be first launched in China, the service will be free and available at


Lingo Media is a diversified education products and services corporation.

Its Speak2Me Inc. subsidiary is a new media company that focuses on interactive advertising in China via its Internet-based English Language Learning portal.
In China, Lingo Media continues to expand its legacy business via its subsidiary Lingo Learning Inc. ("Lingo Learning") is a print-based publisher of English Language Learning programs in China since 2001. Lingo Learning has an established presence in China's education market of 200 million students. To date, it has published 197 million units from its library of more than 300 program titles in China.

In Canada, Lingo Media focuses on early childhood cognitive development, through its subsidiary A+ Child Development Ltd., ("A+") which distributes educational materials along with its unique curriculum. A+ has been operating in Canada for over ten years through its four offices in Calgary, Edmonton, Toronto and Vancouver. Lingo Media plans to introduce A+'s learning system and products to parents of pre-school children in China.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on or


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