Lingo Media Corporation
OTC Bulletin Board : LMDCF

Lingo Media Corporation

November 25, 2009 08:00 ET

Speak2Me to Test and Teach English to Shanghai World Expo 2010 Guides

TORONTO, ONTARIO--(Marketwire - Nov. 25, 2009) - Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF) ("Lingo Media") a leader in online and print-based English language learning products, is pleased to announce that its wholly-owned subsidiary, Speak2Me Inc. ("Speak2Me"), a state-of-the-art online English language learning community, has concluded an agreement to provide English testing and training services for the World Expo 2010 in Shanghai ("Expo") beginning in May.

The Expo Executive Committee is recruiting 80,000 volunteers to greet and guide the anticipated 70 million visitors, of whom 20 million are expected to be from outside China. These guides are being selected from an estimated applicant pool of over two million people in China. Speak2Me, working with its local partner Windream Inc., has been selected by Expo to create and operate an automated online spoken English test to help the Committee select the best English speaking volunteers and then offer training to them.

Xu Jianping, Director of the Expo's Bilingual Activity Committee said, "Speak2Me has created an excellent platform for the Expo volunteers to be assessed and trained. This platform will be very helpful in quickly raising the spoken English level of the people of Shanghai. We're very pleased that Speak2Me and Windream have made this cooperation possible."

Steven Chiu, Speak2Me's President commented, "Shanghai is pulling out all the stops to put on its best face for their World Expo 2010. However, individually interviewing two million volunteer applicants was determined to be an insurmountable task. By working with us and our partners at Windream, Expo now has a fully-scalable, low-cost means by which to automatically evaluate each applicant's spoken English fluency."

Speak2Me is also producing a premium content suite of CD-ROMs filled with lessons to improve spoken English. These multi-media lessons are designed to help train the Expo volunteers, along with Shanghai's civil servants, police, hospitality workers and transport workers to communicate easily and effectively in spoken English. The content suite, with topics specifically selected by the Expo Committee, will be available by subscription online, and for sale on CD-ROMs. Windream has already paid Speak2Me advance royalties for minimum unit sales for the next 12-month period.

Said Windream President Jeson Guo: "The Speak2Me solution offers a truly unique value proposition. China has a tremendous demand for effective instruction in spoken English, and Speak2Me delivers massively scalable instruction with cost savings and convenience that live teachers, even online, can't match."

About Speak2Me

Speak2Me ( is an online English language learning community that incorporates Lingo Media's proven pedagogy with fun, interactive lesson modules to address the rapidly growing need for spoken English worldwide. Speak2Me's groundbreaking service uses proprietary speech recognition technology to teach spoken English online through more than 350 targeted lessons that engage users in interactive conversations with a virtual teacher. A unique social-networking infrastructure that allows students to form study groups and offers contests, prizes and other incentives, creates a learning environment that engenders cooperation and competition, just as in a conventional classroom. Speak2Me's patent-pending Conversational Advertising™ platform and premium content development services allow Speak2Me to provide its innovative offering to end-users at no cost. Speak2Me is a wholly-owned subsidiary of Lingo Media Corporation (TSX VENTURE:LM)(OTCBB:LMDCF). For more information about Speak2Me and its business offerings, please visit


Lingo Media Corporation ( is a diversified online and print-based education products and services corporation focused on English language learning ("ELL") on an international scale through its Lingo Learning Inc. subsidiary, a print-based publisher of ELL programs in China, Speak2Me (, an online ELL community, and Parlo, which today is an integrated language and cultural immersion portal ( Lingo Media has formed successful relationships with key government and industry organizations, establishing a strong presence in China's education market of 250 million students. The Company continues to broaden its presence in China as well as other major English language learning markets, to provide access to world-class English learning solutions on a global scale.

Portions of this press release may include "forward-looking statements" within the meaning of securities laws. Forward-looking statements contained in this press release are made pursuant to the safe harbour provisions of the Private Securities Litigation Reform Act of 1995. These statements are based on management's current expectations and involve certain risks and uncertainties. Actual results may vary materially from management's expectations and projections and thus readers should not place undue reliance on forward-looking statements. Certain factors that can affect the Company's ability to achieve projected results are described in the Company's filings with the Canadian and United States securities regulators available on or


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