SOURCE: Fragmob


September 24, 2015 09:00 ET

Speakers and Sessions Set for Fragmob's First Technology Convention for Direct Selling

Navy SEAL Jocko Willink, Tech Futurists David Houle and Brent Bushnell Keynote Direct Selling's First Technology and Innovation Forum, Presented by Fragmob

SAN DIEGO, CA--(Marketwired - Sep 24, 2015) - With a decorated Navy SEAL officer turned CEO and two noted tech futurists setting the tone, Fragmob's 2015 Technology Convention will be a two-day immersion into the innovations driving the future of Direct Selling. Leading Direct Selling executives will gather at the Andaz Hotel in downtown San Diego, Oct. 8-9, for keynote addresses, general sessions, breakouts, networking opportunities and executive events, all presented by Fragmob, the global mobile software solutions provider for Direct Selling industry.

Joining the Convention as a featured speaker, retired Navy SEAL Jocko Willink is the author of Extreme Ownership: How U.S. Navy SEALs Lead and Win. A 20 year veteran, he rose to the rank of commander of SEAL Team Three's Task Unit Bruiser, the most highly decorated Special Operations Unit of the Iraq War. After his service, the Silver Star and Bronze Star recipient launched Echelon Front where he teaches the leadership principles he learned on the battlefield to help others lead and win as a leadership instructor, speaker and executive coach. This session will include techniques on how to utilize technology to augment behavior and adapt with teams.

Launching the Convention is a keynote speaker with technological innovation in his DNA. The son of tech visionary and Atari founder Nolan Bushnell, Brent Bushnell's fast-paced presentation Igniting Interest with Modern Technology will kick-off the convention in electrifying style. He will also lead a breakout session titled Cultivating Creativity in the Work Place. Bushnell will help wrap-up day one when his high-tech entertainment company Two Bit Circus stages the multi-media team-based game "Kings" at the evening's Convention Launch Party.

Named Speaker of the Year by Vistage International and known as the "CEO's Futurist," David Houle will lead the General Session as the keynote speaker on day two. Consistently ranked as one of the top futurists and keynote speakers in the country, he's the author of the Evolution Shift blog, the Shift Age Trend Report, four acclaimed books, including The Shift Age, and as a noted figure in media circles after prominent roles at CBS, NBC, MTV and CNN Headline News. His theme will be Entering the Shift Age.

Breakout sessions and special events will delve deeper into these pertinent topics:

  • The 4 B's of Gamification led by Sebastian Leonardi, President & Chief Business Strategist at DSXgroup, LLC
  • Recruitment and Retention in the New Economy, led by Peter Burridge, a founder and Chief Commercial Officer at HYPERWALLET
  • Staying Relevant with Technology in Direct Sales led by Kris Shenk, VP Information Technology/CIO at CABI
  • Digital Marketing Imperatives: Lessons Learned from Top Tech Companies, led by Julie Cabinaw, Vice President, Digital Marketing Technology at Scentsy
  • Direct Selling's Must Have Technologies, led by CJ Little, Technologist & Entrepreneur
  • Industry Case Studies, led by Michele McDonough, Social Selling Strategist & Direct Selling Executive
  • Executives Only Technology Leaders Luncheon, led by Bob Henry, Consultant & former industry CEO

Program updates can be found at

Fragmob CEO Jade Charles said: "It's easy to get caught up in the day-to-day thinking of the industry you're in. In a way, that's exactly what you should be doing. We purposefully selected people from other industries that operate on a high level and can illustrate relevant concepts that will influence your perspective on taking new approaches to solving problems and making new and effective decisions in your own industry... You'll see they're 100% on point."

Registration is complimentary for VP and C-Suite Direct Selling executives, while other Direct Selling professionals may register for general admission at

About Fragmob
A global mobile software provider, Fragmob instigates action through technology that enables Direct Selling companies to realize the benefits of a powerful mobile solution. Servicing hundreds of thousands of users in more than 50 countries, the Fragmob mobile platform drives Direct Selling distributors towards the most focused, effective actions for their business in real-time and delivers actionable metrics so clients and users can achieve higher sales in less time. Visit Fragmob at and on Twitter at @Fragmob.

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