SOURCE: Stock Market Alerts

February 01, 2008 09:25 ET

Special Alert Stock Watch: HRAL! February 1, 2008

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by Stock Market Alerts.

MIAMI, FL--(Marketwire - February 1, 2008) - Stock Market Alerts' performance stock list includes: HearAtLast Holdings, Inc. (PINKSHEETS: HRAL), Irwin Financial Corporation (NYSE: IFC), Alliance Data Systems Corporation (NYSE: ADS), MasterCard Incorporated (NYSE: MA).

Having just announced it has entered the U.S. market, HearAtLast Holdings, Inc. (PINKSHEETS: HRAL) rapid expansion should have investors closely monitoring the stock closely. Yesterday after the markets closed, the company issued a press release announcing that it has received another license from Wal-Mart Canada to open its 17th hearing-aid clinic to be co-located within Wal-Mart Supercenter #1056 located at 450 Stevenson Road South, Oshawa, Ontario.

Great news from HRAL, as according to the press release, the clinic officially opened on January 23rd, 2008 and is the 17th addition to the HearAtLast chain. The Company currently owns and operates 16 clinics co-located in a Wal-Mart Stores and Sam's Clubs in Canada, and one U.S. clinic located in The Villages, Florida.

"Oshawa is a prime location for a HearAtLast clinic," stated Robert J. Oswald, President of HearAtLast. "With General Motors Canada located here, it gives us a great opportunity to educate the workers of the plant about the importance of hearing protection and treat those who might already suffer from hearing loss," Oswald added.

The press release states that this expansion is a direct result of the Company exercising its option under a master licensing agreement with Wal-Mart Canada Corp., which allows HearAtLast to open hearing aid clinics within numerous Wal-Mart Stores, Wal-Mart Supercenters, and Sam's Clubs throughout Canada.

HRAL closed Thursday at $1.25 a share.

HearAtLast Holdings, Inc. owns and operates its wholly-owned subsidiary HearAtLast Inc., a chain of hearing stores specializing in the sale of digital hearing aids and testing services. The company develops, owns, and operates hearing aid clinics co-located within select Wal-Mart stores throughout Canada. HearAtLast facilities sell a selection of high quality brand name hearing aids and also offer complimentary screening tests, clinical hearing tests, instant custom MP3 headphones and custom hearing protection. The Company's mission is to consolidate the highly fragmented hearing services industry while providing unparalleled service to the estimated 30+ million hearing impaired individuals throughout North America. After a prescription is approved, the independent on-site audiologists and hearing aid practitioners at HearAtLast utilize a refined process to dispense a hearing aid in about an hour.

Other Stocks of interest yesterday were:

Irwin Financial Corporation (NYSE: IFC) up 27.8% on 1.4 million shares traded. Irwin® Financial Corporation (http://www.irwinfinancial.com) is a bank holding company with a history tracing to 1871. The Corporation, through its principal lines of business provides a broad range of financial services to small businesses and consumers in selected markets in the United States and Canada.

Alliance Data Systems Corporation (NYSE: ADS) up 18.4% on 12.4 million shares traded. Alliance Data (NYSE: ADS) is a leading provider of marketing, loyalty and transaction services, managing over 120 million consumer relationships for some of North America's most recognizable companies.

MasterCard Incorporated (NYSE: MA) up 9.5% on 11 nillion shares traded. MasterCard Incorporated advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide.

The advertisement is provided by Wall Street Enews, a division of Stock Market Alerts LLC, an electronic broadcaster and publisher of this release, and hereafter referred to as "the company." The company received compensation for services performed for HearAtLast Holdings, Inc. (PINKSHEETS: HRAL). The compensation was fifty three thousand dollars (twenty five thousand dollars for current services and twenty eight thousand for previous services) from third party, Indiana Capital Group, who is non-affiliated and may hold a significant position in the stock. Because the company received compensation for its services, there is an inherent conflict of interest in the company statements and opinions and such statements and opinions cannot be considered independent.

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