SOURCE: Champion Petfoods LP
MORINVILLE, AB--(Marketwired - April 24, 2014) - Champion Petfoods is pleased to announce a new kitchen is being built in Auburn, Kentucky. United with our Canadian Champion family in Alberta and Ontario, Auburn will become Champion's third kitchen.
Many of the world's most successful companies have discovered that Kentucky, land of the thoroughbred, is a great place to build their business. Champion agrees. Kentucky is the perfect location to prepare our Biologically Appropriate™ dog and cat foods.
"The agricultural heritage and proximity to ranches and farms make locating to western Kentucky an excellent choice," said Champion Petfoods President and CEO, Frank Burdzy. "We are very pleased that the Commonwealth of Kentucky is partnered with us to grow our Biologically Appropriate mandate."
"Our new custom fitted kitchens will advance our Biologically Appropriate and Fresh Regional Ingredient foods," said Burdzy. "We're going to install the best technology available to prepare a unique variety of innovative foods reflecting the Kentucky region."
Rural Kentucky provides Champion access to local farmers and growers, allowing the opportunity to feature a diversity of Fresh Regional Ingredients in its foods.
"You can be regional anywhere in the world and Kentucky has a great local food culture," said Champion Petfoods Chief Brand Officer, Peter Muhlenfeld. "Access to new farmers, growers and producers creates opportunity to feature a diversity of Fresh Regional Ingredients in our ACANA and ORIJEN dog and cat foods."
Champion's Canadian kitchens will focus on supplying the pet specialty market in Canada, Europe and Asia, while the new Kentucky kitchens will supply the growing pet specialty market in the USA. As with Champion's Morinville Kitchens, the new Kentucky kitchens will only make ACANA and ORIJEN brands exclusively -- no private label foods.
Champion's new "Made in Kentucky" foods will be available in 2016.
To learn more about Champion and their award-winning pet foods, visit http://championpetfoods.com/.