SOURCE: Jamaica Tourist Board

May 20, 2008 10:00 ET

Special Jamaica Travel Package Celebrates Release of New Tween Book "Katani's Jamaican Holiday"

Readers Can Plan Their Own Jamaican Getaway Just Like Katani

KINGSTON, JAMAICA--(Marketwire - May 20, 2008) - Lush, beautiful, authentic Jamaica provides the setting for popular tween book series Beacon Street Girls'® newest book "Katani's Jamaican Holiday," which goes on sale June 3. Now fans of the series can plan their own Jamaican adventure just like Katani, with a special travel package from Atlas Travel International, the exclusive travel partner of the Beacon Street Girls. This special package, created especially for families, highlights many of the family-friendly experiences featured throughout the book and found across the island of Jamaica.

"The Jamaica Tourist Board is highly anticipating the launch of 'Katani's Jamaican Holiday,' which will introduce the family-friendly side of Jamaica to a whole new set of travelers -- tweens," said Basil Smith, Jamaica's Director of Tourism. "This wholesome book series has captured the essence of Jamaica's unique culture, heritage and people, and we are excited to share it first-hand with families through this special travel package."

Atlas Travel International's Katani package offers four nights, all-inclusive accommodations (land only) at participating resorts in Jamaica, plus one special adventure per traveler. Participating hotels and partners include: Sunset Beach Resort & Spa, The Ritz Carlton Golf & Spa Resort, Half Moon, Round Hill Hotel and Villas, Riu Negril, Grand Lido Negril, Gran Bahia Principe Jamaica, Grand Lido Braco, Jake's Resort, FDR Resorts, Beaches Sandy Bay and Chukka Caribbean Adventures.

About Katani's Jamaican Holiday

The Jamaica Tourist Board (JTB) and B*tween Productions worked together to create and promote the latest Beacon Street Girls special adventure book, "Katani's Jamaican Holiday." Scheduled for release June 3, 2008, the fictional story teaches tween girls to nurture their own family roots while they learn about Jamaica, its rich history, culture and lifestyle.

In December 2007, Simon & Schuster Children's Publishing, one of the leading children's book publishers in the world, added the Beacon Street Girls series to its tween imprint, Aladdin M!X. "Katani's Jamaican Holiday" is the first Beacon Street Girls book to be released under this partnership, which is expected to dramatically expand the brand's reach globally.

For details on booking the special Katani travel package, visit Atlas Travel International's web site http://www.atlastravel.com/vacations/BSG.htm or call 1-800-878-8626.

For more information on family-friendly offerings, accommodations and attractions in Jamaica, go to www.visitjamaica.com or call 1-800-JAMAICA.

Note to Editors: Images Available

About Atlas Travel International

Located in greater Boston, Atlas Travel International has been chosen as the exclusive travel partner for Beacon Street Girls® (BSG). This woman-owned agency, winner of Ernst & Young's Entrepreneur of the Year for travel and hospitality in New England, has been ranked a top 25 travel agency in North America. Atlas Travel International offers a wide array of family travel options including exclusive BSG vacation packages to Jamaica, Boston, Paris and many of the other destinations explored in the BSG books. For more information, call 800-878-8626 or visit www.atlastravel.com.

About the Beacon Street Girls

The Beacon Street Girls® brand (BSG) is specifically designed to celebrate the potential in every tween -- those girls between the ages of 9 and 13 who are "between toys and boys™." The Beacon Street Girls, whether in their safe, dynamic online community or in the widely popular book series, are shaped by leading experts in adolescent development and current research on how to positively impact girls' self-esteem. The Beacon Street Girls offer a fresh, exciting and healthier media alternative to today's MTV-style world. Fans from 174 countries and their parents have embraced the Beacon Street Girls as role models who are "just like me." The Beacon Street Girls world and Club BSG can be found online at http://www.beaconstreetgirls.com. Beacon Street Girls books are available wherever books are sold.

About Simon & Schuster

Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children's Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonsays.com.

About Jamaica Tourist Board

The Jamaica Tourist Board (JTB), founded in 1955, is Jamaica's national tourism agency based in the capital city of Kingston. The JTB was declared the Caribbean's Leading Tourist and Convention Bureau by the World Travel Awards (WTA) for 2006 and 2007, while Jamaica earned the WTA's vote as the World's Leading Cruise Destination, the Caribbean's Leading Destination and the Caribbean's Leading Cruise Destination.

JTB offices are located in Kingston, Montego Bay, Miami, Toronto and London. Representative offices are located in Düsseldorf, Barcelona, Rome, Amsterdam and Tokyo.

For details on upcoming special events, attractions and accommodations in Jamaica go to the Jamaica Tourist Board's Web site at www.visitjamaica.com, or call the Jamaica Tourist Board at 1-800-JAMAICA (1-800-526-2422).

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