SOURCE: Special Olympics Massachusetts

Special Olympics Massachusetts

January 25, 2010 10:12 ET

Special Olympics Massachusetts Cold-Weather Fundraiser Marks 12 Years

Passion Plunge Once Again Has Hundreds Ready to Jump Into the Atlantic to Support Special Olympics Athletes in Massachusetts

MARLBOROUGH, MA--(Marketwire - January 25, 2010) - Once again, hundreds of people who value the Special Olympics mission of a healthy and vibrant life for individuals with intellectual disabilities will jump into the icy-cold Atlantic Ocean to raise much-needed funds for the organization. And while many people will jump in the ocean to support Special Olympics Mass, possibly over 1,000, many more are still needed to help provide necessary funds for the year-round sports and health-related programs.

On Saturday, March 6, the Passion Plunge ( to support Special Olympics Massachusetts will celebrate 12 years as a major fundraising initiative for the organization, raising over those 12 years well over $2 million. Those funds go directly to support the programs and health initiatives of Special Olympics Mass across the state.

A short video about the Plunge can be seen here:

Two locations this year will host Plungers including Nantasket Beach in Hull and Revere Beach. Those who are interested in Plunging, putting a team together or getting corporate involvement going should contact the Passion Plunge team at or call 508-485-0986 Ext 212.

The Passion Plunge made its debut in 1999 as a fundraiser for Special Olympics Massachusetts and has raised over $2 million for athletes since that time. Many Plungers don colorful costumes, which add to the merriment and memories of the day. Those too Chicken to Plunge may watch the event from the Chicken Coop dedicated to fundraisers looking to stay dry. Chickens are eligible for fundraising incentives and prizes as well.

About Special Olympics Massachusetts:

Special Olympics Massachusetts provides year-round sports training, athletic competition and other health-related programming for more than 11,000 athletes with intellectual disabilities. Through the power of sport and an increased focus on healthy living and access to quality healthcare, the movement has transformed the lives of countless individuals with intellectual disabilities.

Contact Information

  • Media Contact:
    David Greenwood