SOURCE: Sparta Commercial Services, Inc.

September 11, 2013 10:45 ET

Specialty Reports Partners With Leading Web-Based Customer Loyalty Company for Powersports Industry

Powersports Dealers Using Specialty Mobile Apps Now Able to Integrate More Than Rewards' Customer Loyalty and Reward Programs; Consumers Will Look Up Products In-Store on Their Smart Phones and Receive Instant Rewards on Their Purchases

NEW YORK, NY--(Marketwired - Sep 11, 2013) -  Sparta Commercial Services, Inc. (OTCQB: SRCO) announced today that its subsidiary, Specialty Reports, Inc. (SRI), has entered into a strategic partnership with More Than Rewards, LLC, a leading provider of web-based customer loyalty and rewards programs for over 1,900 motorcycle and powersports dealers. Through the new partnership, current Specialty Mobile App dealers will get the competitive advantage of having a loyalty program integrated with their mobile solution.

The relationship enables SRI's Specialty Mobile Apps division, already the preeminent provider of custom mobile apps for Harley-Davidson dealerships and other brands, to offer their dealer's customers access to the More Than Rewards loyalty program technology via their smart phones. Consumers will benefit greatly because they will be able to check their reward accounts through their mobile device any time, and receive instant rewards for products they are looking to purchase.

Anthony Havens, CEO of Sparta, explained, "When a consumer visits a dealer, and uses the dealer's Specialty Mobile App, they'll be able to select any product they're interested in buying on their smart phone or tablet. Then, the customer will be able to view what discounts or other rewards are available, and receive those rewards as the purchase is made."

"Another advantage of this 'in the palm of your hands' benefit to the consumer," Havens added, "is that the rewards or discounts are apparent before the purchase is made. Your mobile app can now become a marketing vehicle inside your store for every customer with a smart phone."

"Given the explosive growth of mobile technology among consumers, more retailers in the powersports industry are adopting mobile apps to communicate with their customers," Havens said, "and we are excited to offer even more value for our dealers using our proven mobile platform."

Sparta Commercial Services, Inc. is a New York-based technology company with roots in the powersports industry. Its subsidiary, Specialty Reports, Inc., offers a wide range of technology products and services, including Special Mobile Apps, which builds customized dealer mobile applications. More information can be found at www.specialtymobileapps.com. Information on More Than Rewards and their loyalty and rewards programs can be found at www.morethanrewards.com.

About Sparta Commercial Services, Inc.
Sparta Commercial Services, Inc. is a New York-based technology company that has roots in the powersports industry where it had originally focused primarily on providing consumer and municipal financing to powersports, recreation, and auto industries. Through its subsidiary, Specialty Reports, Inc., the Company offers a range of online tools and products that include a Mobile App product for Powersports, Recreational Vehicle, Watercraft, and Auto dealers, that allows the dealers to manage their own custom dealer mobile applications that are made available on multiple platforms such as iPhone, iPod Touch, iPad, Android Mobile, Android Tablet and Kindle Fire, giving consumers access to the dealerships' inventory, sales and service departments, hours, locations, special events and more (www.specialtymobileapps.com); Cyclechex, providing Motorcycle History Reports (www.cyclechex.com); RVChecks providing Recreational Vehicle History Reports (www.rvchecks.com); CarVINreport, providing Automobile and Light Truck History Reports (www.carvinreport.com) and Truckchex, providing Heavy Duty Truck History Reports (www.truckchex.com). All of the vehicle history reports cited above are designed for consumers and retail dealers as well as for auction houses, insurance companies and banks/finance companies. Sparta continues to administer an ever-growing Municipal Leasing Program for local and/or state agencies throughout the country seeking a better and more economical way to finance their essential equipment needs; from police motorcycles and cruisers, to EMS equipment and busses, to virtually any type of equipment required. Sparta is an innovative and diversified Company dedicated to identifying the needs and interests of its targeted markets, and developing products and services specifically designed to meet those needs and interests now, and well into the future.

Forward-Looking Statements

This news release contains forward-looking information within the meaning of federal securities regulations. These forward-looking statements include statements related to the possible outcome of this case or any other litigation. These forward-looking statements involve risks and uncertainties, including those described from time to time in the Company's filings with the Securities and Exchange Commission (SEC) that could cause the actual results to differ materially from those anticipated by these forward-looking statements. In particular, the ultimate outcome of this case or any litigation is always uncertain and may differ materially from what is currently anticipated. The Company assumes no obligation to update any forward-looking information contained in this press release.

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