SOURCE: Voxify

February 28, 2007 08:00 ET

Specialty Retailer Frederick's of Hollywood Turns to Voxify Automated Agents for Its Call Center

Innovative Direct Marketing Leader Trusts Voxify's Conversational "Personal Touch" to Manage Calls Typically Processed by Live Agents

ALAMEDA, CA -- (MARKET WIRE) -- February 28, 2007 -- Voxify®, the first company to create Automated Agents® with the conversational skills to handle advanced customer service calls, announced today that specialty retailer Frederick's of Hollywood will use Voxify technology for its inbound marketing and customer service call center operations.

Frederick's of Hollywood operates about 150 women's intimate apparel retail stores in the US, supported by a robust mail-order catalog and online shopping business. Aside from such business leadership as being the first to introduce push-up bras and black lingerie to America, Frederick's is also a leading innovator in direct-to-consumer marketing, from the creation of acclaimed catalog and online marketing campaigns to the development of a robust multi-channel database marketing program.

Voxify Automated Agents will initially handle information-oriented call center calls, such as catalog requests, store locating and order status freeing up live agents to handle revenue-generating and product information calls.

"Collecting a customer's contact and credit information requires that the conversation be handled with both a concern for security, as well as with discretion and sensitivity for the confidentiality of the data," said John Gengarella, President and CEO, Voxify.

"Voxify meets our requirement for a call center experience that reflects the personal care and attention we give to each of our customers," said Yolanda Dunbar, Sr. VP Brand Marketing, Brand & Direct, Frederick's.

In the future, Frederick's of Hollywood will be exploring the use of Voxify technology for market research and selected revenue-generating activities.

About Automated Agents

Voxify Automated Agents® are speech recognition-based applications that model the intelligence and personality of a trained customer service agent, allowing them to engage callers in sophisticated dialogue to perform advanced customer service functions, such as reservations, call routing, and account requests. A key benefit of Automated Agents is the reduction or elimination of temporary or seasonal call center staff hiring and training that occurs to meet often overwhelming call traffic spikes. Automated Agents are available 'on-demand' to meet unanticipated call spikes and have the conversational skills to consistently provide excellent service to callers at a fifth of the cost of live agents.

About Voxify

Voxify® is the first company to create automated call center agents with the conversational skills to handle advanced customer service calls. Powered by the company's patented Voxify Conversation Engine®, Voxify Automated Agents® model the intelligence and personality of a trained live agent, allowing them to engage callers in sophisticated dialogue to perform advanced customer service functions, such as reservations, call routing, and account requests. Voxify Automated Agents are taking calls today for market leaders such as Continental Airlines, Wyndham International and Hammacher Schlemmer, helping them to be more responsive to their customers while delivering new services, closing more sales, and handling unplanned call volumes without hiring additional staff. Voxify headquarters are in Alameda, CA. For more information, call 510 545 5000 or visit www.voxify.com.

About Frederick's of Hollywood

Frederick's of Hollywood is an innovative, world-renowned brand that captures the excitement and glamour of Hollywood by offering sexy styles that make women feel romantic, desirable and confident. Pride in our company, its heritage, its integrity and its products will remain the foundation of Frederick's of Hollywood. Frederick's innovation, plus its 175 retail stores, highly successful catalog and Internet sales channels, have led the company to become one of the 25 most recognized brand names in the world. To learn more visit: www.fredericks.com.

The Voxify logo, Voxify, Automated Agents and Conversation Engine are trademarks or registered trademarks of Voxify, Inc. All other trademarks mentioned herein are the property of their respective owners.

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