Sonomax Hearing Healthcare Inc.
TSX VENTURE : SHH

Sonomax Hearing Healthcare Inc.

April 10, 2007 07:00 ET

Specsavers Introduces Sonomax to UK Consumer Market

Specsavers Starts Collaboration by Featuring Sonomax Line of Products in 9 of the Company's 830 Stores

NOTTINGHAM, ENGLAND--(CCNMatthews - April 10, 2007) - UK based SPECSAVERS OPTICIANS® and Montreal, Canada's SONOMAX HEARING HEALTHCARE INC.® (TSX VENTURE:SHH) announce that Specsavers will now offer Sonomax's flagship products to the public through 9 SPECSAVERS HEARCARE® stores, making Specsavers the first company in England to embrace the concept of accessible, affordable, instant-fit, custom hearing protection. Sonomax will now initiate the process of securing the CE Mark, European certification, for its groundbreaking Sono3™ affordable, instantly deliverable, custom fit hearing aid, for inclusion in Specsavers' lineup of product offerings.

This agreement was secured by Mr. Brian Powell, Managing Director of Sonomax UK, Sonomax's Licensee in the United Kingdom. "The Sonomax products are now available in Lichfield, Isle of Man, Derby, Wolverhampton, Walsall, Leicester, Burton-on-Trent, Sutton Coldfield and Dudley", stated Mr. Powell, adding, "It is our sincere hope that many more stores will follow suit."

Said Mr. Peter Ince, Director, Specsavers Hearcare® "Specsavers brings customers an entirely new approach to hearing care. We put customers first by offering a complete range of the latest digital hearing aids at affordable prices. Moreover, our friendly professional service includes free hearing assessments and fitting and aftercare at our walk-in high street stores. When Sonomax spoke to us about a line of hearing products that could be custom fitted right in the stores, the meaningful potentials this could bring to the Specsavers Hearcare® business were immediately obvious to us."

Said Mr. Nick Laperle, President of Sonomax, "We now have Licensees operating in more than 25 countries and since Specsavers Hearcare® has now developed an extensive retail presence and an impressive delivery model, we expect that our network of Licensees will use the template to replicate this type of collaboration in other major markets around the world."

About Specsavers

Specsavers Optical Group is the largest privately owned optician in the world. It was started by optometrists Doug and Mary Perkins from the spare bedroom of their house in Guernsey, Channel Islands in 1982. Doug and Mary still run the company today. Specsavers employs more than 16,000 people and has 830 stores and more than 1000 joint venture partners across the UK, Ireland, the Netherlands, Sweden, Denmark, Norway and Australia.

Specsavers expanded into hearing services in October 2002 and is now the largest retail dispenser of hearing aids in the UK. The Company now provides hearing and hearing protection services from over 200 stores and is still expanding rapidly both in the UK and abroad - earlier this year Specsavers also opened hearing centers in the Netherlands and Republic of Ireland.

Specsavers was the first optical retailer to be invited to join The Brand Council and became one of the UK's SuperBrands in 2002 with its hearing business shortlisted for the Retail Week 'Emerging Retailer of the Year' Award for the third year running.

About Sonomax

Sonomax Hearing Healthcare Inc (TSX VENTURE:SHH) is a leader in the development and manufacturing of intra-ear technology for hearing protection, hearing enhancement, and other auditory applications.

Sonomax has expanded the capability of its SonoPass™ software so that it can now test hearing protectors other than SonoCustom™, with the objective of establishing individual fit-testing of hearing protectors as the universal standard.

The Company's SonoPlatform™ is the foundation for state-of-the-art hearing aids, active and passive earpieces for military use, and cellular telephone and entertainment digital wireless applications.

This news release contains certain forward-looking statements that reflect the current views and/or expectations of Sonomax Hearing Healthcare Inc. with respect to its performance, business and future events. Such statements are subject to a number of risks, uncertainties and assumptions. Actual results and events may vary significantly.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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