SOURCE: Kalorama Information

Kalorama Information

June 27, 2012 14:49 ET

"Speed-Healing" Products Drive Wound Care Market to $16.1 Billion: Kalorama

NEW YORK, NY--(Marketwire - Jun 27, 2012) - An array of new strategies is enhancing the healing time of wounds and boosting revenues for device makers, according to Kalorama Information. Driven by innovative products that heal wounds faster and an increase in wound occurrences, the worldwide wound care market reached revenues of $16.1 million in 2011. The healthcare market research publisher reported the estimate in its latest report, "World Wound Care Markets (Skin Ulcer, Burns, Surgical/Trauma)."

Kalorama Information's report finds that the market is varied in terms of both product offerings and product maturity. Several of the products within the worldwide wound care market are mature such as anti-infectives and pressure relief devices, while others such as biological dressings and negative pressure wound therapy are in the infant stages of development. Thus, some products within the market have a slowing growth rate while others are driving growth. Advancements in biotechnology, biomaterials, and tissue engineering are expected to drive growth during the forecast period. Another area driving growth is the negative pressure wound therapy. According to Kalorama, the market is expected to exhibit an overall steady growth rate due to the increasing elderly population, rising rates of diseases such as diabetes and obesity, the availability of new therapeutic techniques, and the recent focus on wound care products and prevention.

"Conventional, mature products continue to generate the majority of sales; however, their growth rate is slow whereas the new biological products are growing faster and operate with less competitive activity," said Mary Ann Crandall, Kalorama Information's wound care analyst. "Speed-healing products such as growth factors and protease modulating wound dressings are among the type of products showing stronger revenue growth as they demonstrate good results."

The report notes many wound care research advancements in the last decade. With respect to wound dressings in particular, a paradigm shift has occurred with the use of dressing materials to utilize them in the same way as drugs, with specific actions, interactions, contraindications, indications, and side effects.

Industry participants have attempted to diversify their offerings by acquiring smaller companies with new and innovative technology. This move has created more competition among large wound care companies. The top wound care companies worldwide include Johnson & Johnson, Kinetic Concepts, Covidien, Hill Rom and Smith & Nephew.

Kalorama Information's recently published report "World Wound Care Markets (Skin Ulcer, Burns, Surgical/Trauma)" contains more information on this title including products, competitors in the market, revenue estimates for segment markets and regional breakouts for United States, Europe, Asia and other regions. 

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