SOURCE: Spexclub


April 21, 2011 11:00 ET

Spexclub: Changing the Way We See the World

Online Glasses Retailer,, Is Re-Envisioning the Online Optical Market With Updated Styles, Helpful Tools and Attractive Price Points

NEW YORK, NY--(Marketwire - Apr 21, 2011) - Spexclub is quickly refashioning the way we view eyewear. This young brand is successfully proving that glasses are no longer just a necessity for the near and far sighted, but they're also a statement piece and a smart addition to any fashion forward look. Spexclub has openly embraced the newfangled, "geek chic" culture by introducing consumers to a wealth of styles that reiterate the "cool nerd" persona.

The online retailer designs each pair of the hand-made frames to accentuate the consumer's personal style, whether it's retro, contemporary, vintage, sophisticated or modern. And those who wear glasses for vision purposes aren't forced to sacrifice style in order to see properly. Frames carry names of notable specs wearers: Marilyn, Truman, Holly and Martin and nod to specific periods like 1950's, 1960's and even 1980's.

Spexclub has taken a fresh approach to the optical retail market. In addition to only being sold through an e-commerce site,, the company has begun to challenge other optical retailers by keeping their prices low and quality high. Most of's hand-made and hand polished prescription frames are priced $88, while frames, readers and sunglasses are only $58. And as an added bonus, the company prides itself on the fact that, "shipping is always free," and returns and exchanges are hassle-free processes.

Along with free shipping and an unmatched price model, Spexclub makes online glasses shopping a unique experience, partly because of their new virtual mirror tool, Spex Vision. This feature allows customers to "try on" their favorite frames before purchasing. Not only is Spex Vision eliminating the fear that comes with purchasing, but it's giving customers the confidence to check out styles they would otherwise overlook. Fashion guru, Jennine Jacob of "The Coveted" and "Independent Fashion Bloggers," has raved about her Spexclub frames, while sites like AOL City's Best, LA Racked and local indie fashion blogs have celebrated Spex Vision and its user-friendly quality.

Out of Spexclub, a burgeoning community is forming. The company is exceptionally active within the social media realm and is coining catchy diction like "spexy." A play on "sexy," this term aptly applies to those wearing their glasses with style or using specs to differentiate their fashion. Moreover, the online retailer continually updates its blog, which keeps consumers engaged, aware of trends in eyewear, new happenings with the company and provides useful information about optical care. Spexclub is carving a very prominent spot for itself within the fashion and optical communities.

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