SOURCE: Spicy Pickle Franchising, Inc.

May 06, 2008 16:10 ET

Spicy Pickle™ Announces Opening of 38th Spicy Pickle Location in Cedar Park, Texas

New Restaurant Marks Second of Five for Austin Franchisee

DENVER, CO--(Marketwire - May 6, 2008) - Spicy Pickle™ (OTCBB: SPKL) fast-casual restaurants announced today that one of its two Austin franchisees, with a five restaurant development package, has opened his second Spicy Pickle™ restaurant in Cedar Park, Texas. The new location can be found north of Austin along highway 183A.

The new restaurant is located at 1335 E. Whitestone Blvd., Unit 110. It is located in a shopping center known as 1890 Ranch Shopping Center anchored by a Super Target Store. Current hours are 11 am to 9 pm Monday through Saturday and 11 am through 7 pm on Sunday.

Marc Geman, CEO of Spicy Pickle Franchising, Inc., commented: "The Cedar Park location is the second restaurant of a five restaurant development and consequently our franchisee has been training personnel at the first location in the Walden Park Shopping Center at 14005 N. US Hwy 183, Suite 1000, Austin, TX and has a well trained crew ready to open this second location. This is the kind of leverage we want to obtain with multiple unit developers.

"We opened our first restaurant in Austin near the University of Texas campus in August of 2006. That restaurant was opened by a franchisee with a three restaurant development and was followed eight months later by this franchisee opening in Walden Park. Now with our first franchisee looking for a second location and this franchisee opening a second location, we are building the momentum we need for effective brand recognition and local advertising. We continue to believe that the more restaurants we open in a given market the more marketing and distribution efficiencies we will recognize making each of the operations that much more profitable."

About Spicy Pickle™:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle™ offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle™ restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open or under construction across 16 states and many more in development nationwide. To find out more about Spicy Pickle (OTCBB: SPKL), visit our website at

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Contact Information

    Dick Granieri
    Investor Relations
    Spicy Pickle Franchising, Inc.
    (866) 492-3888
    Email Contact