SOURCE: Spicy Pickle Franchising, Inc.

October 22, 2007 16:10 ET

Spicy Pickle Announces Two New Restaurants in Two New States

New Openings Mark the 29th and 30th Restaurants Opened

DENVER, CO--(Marketwire - October 22, 2007) - Spicy Pickle® fast casual restaurants (OTCBB: SPKL) today announced two new restaurants have opened bringing the current total to 30 open restaurants.

The two new restaurants represent the first Spicy Pickle restaurants in their respective states, exposing the brand in new geographic areas.

The restaurant in Hattiesburg, Mississippi opened today October 22, 2007, and is the first Spicy Pickle opened in the South East region of the United States. The restaurant is located at 6156 HWY 98, Suite 100, Hattiesburg, MS 39402.

The Hattiesburg franchisee has committed to a total of three restaurants in the area.

The second restaurant in Fishers, Indiana opened on October 19, 2007. Located in the Indianapolis metropolitan area, this restaurant is the first of ten scheduled to open in the area. It is located at 8235 E. 116th St. Fishers, IN 46038.

Marc Geman, CEO of Spicy Pickle® Franchising, Inc., commented: "We are excited to open these restaurants in new geographic regions. We look forward to offering Spicy Pickle cuisine to new customers who have never had the opportunity to enjoy our food, and hope to expand rapidly in these new regions."

By the end of 2007, Spicy Pickle® anticipates opening approximately 8-10 more units, bringing its network to approximately 40 restaurants in 13 states. Over 50 additional franchise development agreements have also been signed.

In addition to its franchise activity, Spicy Pickle® currently has a breakfast menu in test, potentially opening a new daypart for the chain. The company is also building a major commissary in Denver to cost-effectively supply its local restaurants with artisan breads and sweet treats, baked daily according to Spicy Pickle's high standards. All other restaurants nationwide will continue to bake their artisan breads in-house. The Denver commissary is expected to open by the end of the year.

About Spicy Pickle:

Founded in 1999, Spicy Pickle® Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food -- but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with franchised locations now open across nine states and many more in development nationwide. For more about Spicy Pickle, including franchise information and inquiries, visit

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

Contact Information

    Marc Geman
    Spicy Pickle Franchising, Inc.
    303-297-1902 Ext. 7000
    Email Contact: Email Contact