SOURCE: Spicy Pickle Franchising, Inc.

February 28, 2011 19:03 ET

Spicy Pickle Franchising, Inc. Comments on Change of Venue for Its Stock Quote

DENVER, CO--(Marketwire - February 28, 2011) - Spicy Pickle Franchising, Inc.'s (OTCQB: SPKL) Chief Financial Officer, Clint Woodruff, commented today on the company's stock quote being moved to the OTCQB from the OTCBB. 

"The move from the OTCBB to the OTCQB was independent of Spicy Pickle's business. As background, the OTCQB was launched in April of last year as a direct competitor to the OTCBB and offers a comprehensive OTC market tier specifically to identify stocks of U.S. registered and reporting companies that are current on their reporting to the SEC (or applicable regulator). Since April, a large number of companies have been migrating from the OTCBB to the OTCQB and much of this is due, as we understand, to the concentrated movement by brokerages as a result of the higher costs associated with the OTCBB. As such, Spicy Pickle's move to the OTCQB is not a reflection on the company or its actions or inactions. The move is as a result of the apparent preferences of market makers who in their dealings with many companies are simply choosing to utilize the new OTCQB over the OTCBB. 

"Spicy Pickle is a registered and reporting publicly traded company with the same symbol SPKL but now on the OTCQB. Any of our shareholders interested in more information on the new OTCQB and the apparent trends toward it as opposed to the OTCBB, can access the two links directly below and are encouraged to research further the numerous articles and information on the subject. As such, we caution that the links to articles provided below are not the only articles available, and we are not attempting to give a complete library related to this subject," Mr. Woodruff added. 

Article about the migration of companies from the OTCBB to the OTCQB Market: http://www.tradersmagazine.com/news/finra-pink-sheets-otc-markets-104992-1.html

Article about the OTCQB tier in general: http://www.thecrossbordergroup.com/pages/1913/Breaking+news.stm?article_id=13948

"Finally, anyone who would like to continue to stay abreast of our stock price can visit our website at www.spicypickle.com and navigate to "Our Story" -- "Investor Relations" to receive current day quotes or visit www.otcmarkets.com and get the quote and history directly from the OTCQB," he concluded.

ABOUT SPICY PICKLE® AND BG URBAN CAFÉ™ BRANDS:
Founded in 1999, Spicy Pickle Franchising, Inc. (OTCQB: SPKL) serves high quality meats and fine artisan breads baked fresh daily, along with a wide choice of eight cheeses, 22 toppings, and 14 proprietary spreads to create healthy, delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle restaurants offer menu items that are far beyond traditional fast food without the price points of casual dining. The hallmark of a Spicy Pickle restaurant is great food and quality service in an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants in 10 states. A Spicy Pickle Franchising subsidiary owns and operates as franchisor of the BG Urban Café brand in the metropolitan Vancouver, Canada area. BG Urban Café locations serve coffee, pastries, breakfast items, lunch, dinner and a wide variety of desserts.

Visit our website at www.spicypickle.com.

FORWARD-LOOKING STATEMENTS:
Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.