SOURCE: Omniture

April 30, 2007 08:00 ET

Spiegel Brands Chooses Omniture's Integrated Platform to Optimize Search Marketing, Merchandising Promotions and Behavioral Targeting

Leading Retailer Selects Omniture to Serve a Unique and Differentiated Customer Experience to Each Visitor

OREM, UT -- (MARKET WIRE) -- April 30, 2007 -- Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Spiegel Brands Inc., a leading retailer in women's apparel and home décor, has selected Omniture's integrated online business optimization platform to automate their search marketing strategy, ensure the most relevant offers and content is served to each visitor on their Web site, and optimize the performance of online marketing campaigns and product promotions.

"Omniture's integrated platform of Web analytics, automated search marketing, and on-site behavioral targeting solutions, enables us to be proactive in our efforts to acquire visitors and serve our customers more effectively," said Yun Hui Chong, vice president of e-commerce at Spiegel Brands. "Instead of trying to figure out what happened yesterday, we can act right away. We can understand what search terms drive the most valuable visitors to our site based on hours of the day or days of the week, and we can serve our customers with the information and products they are looking for in real time -- the moment they enter our Web site."

Spiegel Brands wants to be on the leading edge of leveraging analytics data to optimize their online channel -- and Omniture uniquely allows them to manage multiple campaigns from one platform. With Omniture SearchCenter™, Chong can directly tie keyword performance to online consumer activity, understanding which keywords drive higher levels of revenue at certain times of the day. Using Omniture TouchClarity™, Spiegel Brands will be able to provide a unique and differentiated customer experience to each visitor on the Web by serving the most relevant products or content based on customers' historical behavior. Both SearchCenter and TouchClarity are integrated into Omniture's Web analytics solution, SiteCatalyst -- enabling the company to leverage data from one technology to the other to optimize their online initiatives.

"The availability of a single unified platform that can integrate marketing campaigns across multiple channels is helping to fuel Omniture’s significant growth in retail sector,” said Gail Ennis, senior vice president of marketing at Omniture. “This integrated approach provides retailers with insight across their multiple campaigns, providing the opportunity to optimize every customer interaction."

About Spiegel Brands Inc.

Spiegel Brands Inc. is one of the nation's leading direct marketers of women's apparel. Headquartered in New York City, the Company manages five brands: Newport News, Spiegel, Shape FX, Carabella and A.B. Lambdin. Each Brand is committed to fulfilling the needs of their respective audiences with exceptional product, engaging presentation and extraordinary customer service.

About Omniture

Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture's software, which it hosts and delivers to its customers as an on-demand subscription service, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture's more than 2,000 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, Countrywide Financial, General Motors, Sony and HP. www.omniture.com

Note on Forward-Looking Statements

Management believes that certain statements in this release may constitute "forward-looking statements" within the meaning of Section 21E of the Securities Exchange Act of 1934 and Section 27A of the Securities Act of 1933, including, but not limited to, statements regarding the abilities and future benefits of our service offerings. These statements are based on current expectations and assumptions regarding future events and business performance and involve certain risks and uncertainties that could cause actual results to differ materially, including, but not limited to, risks associated with our ability to ensure that our solutions address the specific requirements of our customers, the continued adoption by customers of our services, including our SiteCatalyst service, the significant capital requirements of our business model, our ability to develop or acquire new services and enhance existing service offerings, our acquisition strategy and disruptions in our business and operations as a result of acquisitions, errors, defects, disruptions or other performance problems with our services, our ability to hire, retain and motivate our employees, our ability to collect customer data, the adoption of laws or regulations relating to the Internet or our operations, or interpretations of existing law, which could adversely affect our business; and such other risks described in Omniture's annual report on Form 10-K for the year ended December 31, 2006 and from time to time in other reports filed by Omniture with the U.S. Securities Exchange Commission. These reports are available on the Investor Relations section of our website at http://www.omtr.com. Omniture undertakes no duty to update any forward-looking statement to conform the statement to actual results or changes in the company's expectations.

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