SOURCE: Spigit


December 06, 2011 11:00 ET

Spigit Converts Facebook Fans Into Innovators

Game Mechanics Make Customer Co-Creation More Streamlined and Fun

PLEASANTON, CA--(Marketwire - Dec 6, 2011) - Spigit, the crowd innovation company, today announced enhanced game mechanics, crowd collaboration and social ideation for SpigitEngage for Facebook version 2.0, helping organizations everywhere tap into the wisdom and engagement of over 800 million active Facebook users.

"Today's workers and consumers are social in new ways," said Paul Pluschkell, CEO, Spigit. "To understand the future of business engagement, consider the draw of Facebook and gaming aspects of Zynga. Now imagine applying those social features to the enterprise to create business opportunities. That's Spigit."

SpigitEngage for Facebook is pioneering the way companies use Facebook to connect with customers and as an innovation forum. By capturing the customers and fans that are already congregating online, Spigit adds a layer of engagement to the social platform that allows crowds to engage in the innovation process with their favorite brands, and that helps those brands identify influential fans and cultivate customer loyalty.

With Nielsen calculating Americans spend 23 percent of their time online on social networks, and 53 billion total minutes on Facebook in the month of May 2011 alone, companies need a new way to harness the power of the crowd for business innovation. The latest SpigitEngage for Facebook release does that with game dynamics and social features including:

  • Virtual currency and stores - allowing users to earn and spend tokens for their participation and interaction.
  • Social Connections - using Follow Feeds to keep users up-to-date on other users' activities and new ideas on Facebook, as well as enabling a more social discovery of new content.
  • Contests - creating a purposeful, two-way dialogue for customer insight and co-creation.

The release of SpigitEngage for Facebook 2.0 continues to provide organizations with the tools they need to evolve into a social business and leverage the networks that have become a meeting ground for crowds to exchange information and collaborate with brands. For more information visit

About Spigit
Spigit, the crowd innovation company, creates a new paradigm for realizing untapped business value, connecting employees, customers and business partners for innovation and insight discovery. Using social technology and the power of crowds, Spigit's solutions tap into the collective intelligence of an organization and transform it into actionable, predictive information. By incorporating an effective mixture of game mechanics, social recognition and rewards, idea graduation, and idea trading, Spigit allows companies to harness the social capital within their internal and external communities and pinpoint the ideas that drive revenue and generate cost savings. The largest and most innovative companies in the world use Spigit to drive corporate success and create an unmatched competitive advantage, including, AAA, US Bank, City of New York, Estee Lauder and Capgemini. For more information about how you can enable crowd innovation for your enterprise, visit, email or call 1-855-SPIGIT1.

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