SOURCE: Spigit


September 21, 2011 13:47 ET

Spigit Hosts Social Innovation's Premier Event

Innovation Leaders Share Best Practices and Outlook for Crowd Innovation

PLEASANTON, CA--(Marketwire - Sep 21, 2011) - Spigit, the crowd innovation company, today announced that its 2011 Innovation Summit will be held October 5-7 in Dana Point, California. This year's summit features cross-industry discussions on building a more innovative and engaged business culture. A focus on how to activate and engage crowds, as well as drive business value from actionable ideas from the crowd, are top on the agenda. NetApp, OgilvyRED, Estee Lauder, JC Penney, Allstate, the City of New York and MIT are among the organizations scheduled to present at the Spigit Summit.

The event will kick off with keynotes by two of the most progressive innovators:

  • Bill Taylor, Founding Editor, Fast Company - Bill is a writer, speaker and entrepreneur who has shaped the global conversation about the best ways to compete, innovate and succeed. As a co-founder and founding editor of Fast Company, Bill earned a passionate following among executives and entrepreneurs around the world. He is the best-selling author of "Mavericks at Work" and "Practically Radical."

  • Carla Hendra, Global Chairman, OgilvyRED - Carla is the founding Global Chairman of the strategic consultancy focused on combining creativity with innovation to solve brand and marketing challenges. During her 30 year career, Carla has worked with some of the world's greatest brands including: IBM, American Express, Lotus Development, UPS, Motorola, Cisco, Unilever, TDAmeritrade, Nestle, Stolichnaya, Citizens Bank and many more.

"The Spigit Innovation Summit has become the premier event for innovation leaders, bringing together the most forward-thinking companies in the world," said Paul Pluschkell, CEO and founder, Spigit. "In today's competitive marketplace companies are quickly recognizing the need to move beyond communities of interest and to enable communities of action."

For more information and to register for the Spigit Innovation Summit, visit Additionally, to join in on the innovation conversation leading up to and during the Summit, please visit Twitter and use the hashtag #SIS11.

About Spigit

Spigit, the crowd innovation company, creates a new paradigm for realizing untapped business value, connecting employees, customers and business partners for innovation and insight discovery. Using social technology and the power of crowds, Spigit's solutions tap into the collective intelligence of an organization and transform it into actionable, predictive information. By incorporating an effective mixture of game mechanics, social recognition and rewards, idea graduation, and idea trading, Spigit allows companies to harness the social capital within their internal and external communities and pinpoint the ideas that drive revenue and generate cost savings. The largest and most innovative companies in the world use Spigit to drive corporate success and create an unmatched competitive advantage, including, AAA, US Bank, City of New York, Estee Lauder and Capgemini. For more information about how you can enable crowd innovation for your enterprise, visit, email or call 1-855-SPIGIT1.

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