September 18, 2007 09:25 ET

Spin3 to Expand Product Offering for International Marketing Concepts and Innovation

Leading Mobile Content Aggregator Chooses Spin3 to Enhance Games and Entertainment Offering to Mobile Operators; Spin3's SpinLite Will Enable Consumers to Play-for-Fun on Mobile

LONDON--(Marketwire - September 18, 2007) - Spin3 (*, a leading provider of advanced mobile gambling solutions powered by Microgaming, the world's largest online gaming software provider, has announced a deal with International Marketing Concepts and Innovation (, a Netherlands-based company active in realizing and supporting successful projects and concepts to New Media, Telecoms and ICT-organizations. Under the deal, Spin3 will provide IMCI with the SpinLite suite of stand-alone, play-for-fun casino style mobile games later this year.

IMCI's main expertise is in providing lotteries with creative ideas for interactive SMS-games and TV programming. In addition, they specialize in supporting companies in the electronic distribution of prepaid payment processing solutions. SpinLite will now extend the product line for their customers who provide games, ring tones, wallpapers and music to leading mobile operators in Scandinavia and the Benelux-region. The deal with Spin3 marks the first time they have branched into the fast growing wireless casino market in order to enhance the varied product portfolio that now includes the following casino style games: Tomb Raider Video Slot, BlackJack, Roulette and Video Poker.

Michael Boevink, CEO of IMCI, says: "The SpinLite suite of play-for-fun games is perfect for us as it provides a ready made games platform allowing us to expand the product offering to our customers and, most importantly, penetrate new markets and expand our revenues. The popularity of casino style games is rapidly increasing and Spin3 has provided an ideal opportunity for us and to our lottery customers to introduce such games into the growing world of wireless content. We look forward to our partnership with them."

Matti Zinder, Head of Spin3, says: "Winning such an interesting client with marketing knowledge and experience in both the mobile and lottery business is further proof of Spin3's leading position in the mobile gambling market, which is continually growing. Spin3 offers total mobile casino solutions and that includes high-quality play-for-fun games, which are highly sought after by mobile content aggregators. We are being approached by more and more content aggregators and marketing companies who see the future and value in mobile gambling. The mobile industry is fast developing into an entertainment hub for consumers, so the chance to play-for-fun or for real means that consumers really can be part of an exciting casino whilst on the move."

* - Spin3 is a division of Spiral Solutions Ltd.

About Spin3 (

Spin3, a division of Spiral Solutions Ltd., has partnered with Microgaming, the world's leading developer of online gaming solutions, to provide turnkey solutions for the mobile gaming arena. The complete offering includes dynamic wireless real and play-for-fun casino systems, flash casino, marketing services and innovative technologies that push the interactive gaming industry to new frontiers.

About Microgaming (

Since the company developed the first true online casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages 60 games per year and a unique 'partnership' approach to working with operators; Microgaming powers 120 of the world's most profitable casino sites, delivering over 300 games. The Microgaming Progressive Jackpot Network is the world's largest progressive and has paid out a record $225m plus in the last four years.

Microgaming software also powers the world's leading poker network. With over 40 card rooms and one of the most aggressive tournament schedules on the web, the Microgaming Poker Network ensures players will always find an active table, as well as the hottest action.

As a founding member of eCOGRA, Microgaming is at the forefront of an initiative focused on setting the highest standards in the gaming industry, most notably in the areas of fair gaming, responsible operator conduct and player protection.