July 19, 2006 14:27 ET

Spin3, WooWorld Launch First Mobile Casino in Singapore

Spin3's SpinFone to Power WowBoss Mobile Casino Competition

LONDON -- (MARKET WIRE) -- July 19, 2006 -- Spin3, powered by Microgaming, today announced that WooWorld, a leading mobile and online entertainment content aggregator in Asia, has selected Spin3's play-for-fun SpinFone system to offer the first mobile gaming competition in Singapore. Mobile gamers will be able to download WooWorld's WowBoss casino games via premium SMS and compete for the highest scores to win prizes like iPod Shuffles, digital cameras, Swatch watches and shopping vouchers.

With gaming restrictions being relaxed, Asia-Pacific is expected to generate $2.7 billion annually in revenues(1). WowBoss offers SpinFone suite of five exciting casino style games, including BlackJack, classic slots and Roulette -- available for download on mobile devices. WooWorld and mobile operators will share revenues generated from downloads and player retention built into the SpinFone system.

"WooWorld is always striving to offer innovative new products and services to the mobile consumer," said Victor Lim, CEO of WooWorld Pte Ltd. "Spin3's SpinFone system, easy to use and deploy, has been integral to the smooth development of the first mobile casino games in Singapore. The rich graphics, intuitive game-play experience and exciting competition elements will ensure WowBoss is an instant hit."

"Since its launch in January 2005, Spin3 has endeavored to enable more and more consumers around the world to enjoy a rich, easy to use mobile gaming experience," said Matti Zinder, CEO, Spin3. "Asian consumers represent a large online gambling market, and we are bringing the same gaming experience on their mobile with our cooperation with WooWorld to offer the first mobile casino games."

According to analysts at Informa Telecoms & Media(2), the number of mobile gamblers will increase to 201.4 million globally in 2010 from 48.1 million today. In Asia-Pacific, the number will increase from 22.1 million today to 96.7 million during the same period.

The new version of SpinFone offers enhanced usability and functionality, as well as a new advanced interface to promote extended play. The built-in player retention tools and community features translate into a continuous revenue stream for service and content providers. Licensees of SpinFone can customize their brand messaging alongside live interactive scoreboards, providing marketers with an open channel for ongoing brand and user engagement, as well as direct communication with their players.

The SpinFone system is supported on the latest mobile handsets, including those by Nokia, Sony-Ericsson, Sharp, Sanyo, LG, Motorola, Samsung, Siemens, Sendo, and more.

About Spin3 (

Spin3™, the wireless division of Spiral Solutions Ltd., is the provider of the leading wireless casino system worldwide which includes the GameWire™ and SpinFone™ suites of casino applications. Spin3 has partnered with Microgaming, the leading supplier of online gaming solutions, to provide a complete mobile gaming platform, utilizing Microgaming's world-leading interactive casino management technology.

SpinFone features include:

--  Enhanced revenue stream through one-time downloads, renewal options
    and viral marketing options such as refer-a-friend
--  Brand promotion through customisable messaging and interactive tools
    in the application
--  Networked game experience that builds community through live
    interactive scoreboards promoting competitions
--  Enhanced graphical game design and menu system making the game easier
    for the user to navigate and play
Games currently included in SpinFone:
--  Blackjack
--  Roulette
--  Double Magic Slots
--  Jacks or Better
--  Blackjack
--  Scratch card
Spin3 keeps adding new exciting games to the portfolio.

About Microgaming (

Established in 1994, Microgaming is a leading supplier of online gaming solutions. Microgaming's mission is to develop software and management systems that allow their operators to manage reliable, credible and profitable online gaming enterprises and to champion the interests of the player through fair play, transparency initiatives and the promotion of responsible gaming.

About WooWorld (

Headquartered in Singapore, WooWorld is the premier mobile and online entertainment content aggregator in Asia with operations extending from within Asia to the rest of the world. WooWorld holds exclusive distribution agreements with several content development companies in Korea and throughout Asia. The company focuses on providing specialized marketing and distribution services to developers, publishers and service operators throughout the world.

(1) Source: Informa Telecoms & Media, 2005;

(2) Source: Informa Media & Telecoms, 2005;

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