January 23, 2007 14:23 ET

Spin3's SpinSupport™ Gives Mobile Gamblers a Rapid Response, Anywhere, Anytime

Unique Call Back Service for Mobile Gamers Sets Benchmark for Player Support

LONDON -- (MARKET WIRE) -- January 23, 2007 -- Spin3 (, the leading wireless casino system provider powered by Microgaming, the world's largest online gaming software provider, today announced the offering of a new and advanced service option for its clients -- SpinSupport™ -- optional 24/7 multi-lingual service center, with dedicated chat, email, phone and SMS support. This service will utilize a unique feature -- the Call Back button, unique to Spin3 mobile casinos, which allows players to receive an immediate call back from a service representative within minutes. Spin3 clients who decide to take this service option will receive industry-leading customer support services, proven to provide enhanced customer satisfaction and improved business performance.

SpinSupport will be offered in collaboration with BrightMark, a full-service contact center solutions company, housed in an $11 million facility. Erez Figlash, CEO BrightMark commented, "With an in-depth understanding of the unique challenges facing gaming businesses, BrightMark offers a unique blend of marketing- and customer-oriented solutions. Mobile gambling packages, whilst rigorously tested, still need a strong customer service element and Spin3's SpinSupport through BrightMark, will assure mobile gambling operators of rapid service response via our experienced and dedicated call-center team."

SpinSupport services through BrightMark include:

--  24/7 Dedicated Customer Support
--  International Toll-Free Number Setup
--  Integrated Multimedia Contact Management
--  Telephone; Email; Web-based chat; SMS
--  Native English speakers (UK, South Africa and the US), as well as
    German, Spanish, French, Russian and more
--  Integrated Cross-Media Player Contact History & Archive
--  Full Quality Control Monitoring
--  Voice & Screen Recording Capabilities
--  Outbound, Up-Sell and Survey Campaign Creation & Management
"This year we'll see a different kind of growth experienced by the mobile gambling industry, as we seek to build greater confidence by offering service level benchmarks," said Matti Zinder, CEO, Spin3. "Spin3's collaboration with BrightMark for SpinSupport delivers the most comprehensive and timely support to ease the adoption of mobile gambling solutions around the world."

Visitors at ICEi at Earl's Court in London can experience Spin3's mobile casino games and SpinSupport at the Spin3 booth (# 5715), from 23-25 January 2007.

About Spin3 (

Spin3 has partnered with Microgaming, the leading developer of online gaming solutions, to provide a complete mobile gaming platform including innovative and dynamic wireless play-for-fun and real casino systems: GameWire™ -- real-money mobile casino system, SpinFone™ -- networked play-for-prize mobile gaming system and SpinLite™ -- play-for-fun casino style games.

Spin3 also offers Ki-Bi™ cards -- unique electronic, credit-card sized devices that provide an innovative and easy way to deliver mobile gaming content directly to players.

About Microgaming (

Since Microgaming developed the first true online casino software over a decade ago, it has led the industry in providing innovative, reliable gaming solutions. Thanks to an unrivalled R&D programme, that averages four new releases a month and an unmatched 'partnership' approach to working with operators, Microgaming can be found powering many of the world's most profitable online casino sites. The Microgaming Progressive Jackpot Network is the world's largest progressive and has paid out a record $220m plus in the last three years.

About BrightMark (

BrightMark™ is a leading provider of customer support services, and offers clients a new generation of support solutions -- by combining support service technologies and infrastructure together with interactive CRM expertise and a specialization in consumer marketing, BrightMark delivers professional, multi-lingual, results-driven consumer support solutions to businesses around the world.

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