SOURCE: Spindle, Inc.

Spindle, Inc.

March 31, 2014 08:30 ET

Spindle CEO Bill Clark to Speak at ETA's TRANSACT 14 Conference

Noted Industry Veteran to Discuss Consumer Engagement Opportunities for Mobile Commerce Solutions Providers

SCOTTSDALE, AZ--(Marketwired - Mar 31, 2014) - Spindle, Inc. (OTCQB: SPDL), a leading provider of mobile commerce solutions, announced that Bill Clark, the company's chief executive officer, will participate in a panel session at the TRANSACT 14 conference. The event is hosted by the Electronic Transaction Association (ETA) and will take place at the Mandalay Bay Resort & Casino Conference Center in Las Vegas, NV, from April 8 - 10. Clark's session, "Helping Merchants Monetize Customer Data," is scheduled for April 8 at 9:00 a.m.

In the discussion, Clark will describe how ISOs (independent sales organizations) can help merchants leverage their existing customer data to deliver a more personalized and efficient shopping experience through emerging mobile commerce solutions that combine payment technologies, mobile loyalty platforms and geo-location technologies to deliver a robust experience that can be targeted to specific customers. Through these advanced capabilities, Clark will explain how merchants can better understand and identify customer propensities, and deliver timely and relevant offers to a mix of both new and existing consumers.

"Monetizing customer data is one of the most discussed -- but least understood -- concepts in the merchant services arena," explained Clark. "When properly deployed, a comprehensive approach can help merchants conduct more cost-effective and targeted campaigns that lead to a satisfying, personalized and immersive experience for the consumer. As a developer of these solutions, Spindle is eager to share its expertise at TRANSACT 14, and discuss how mobile innovations can truly improve revenue, profitability and customer satisfaction."

ETA's TRANSACT 14 conference is considered the premier venue for providers and customers of electronic payments and mobile commerce solutions. The event brings together innovators and thought leaders to explore issues and share ideas that will advance the development of the rapidly growing mobile commerce sector.

About Spindle, Inc. 

Spindle is an innovator of mobile commerce solutions for financial services providers and consumer-facing merchants of all sizes. Spindle is focused on pioneering new ways for businesses to rapidly integrate mobile payments acceptance and mobile marketing services while empowering location-based merchant discovery, fulfillment and frictionless mobile payments for consumers. Spindle is dedicated to expanding beyond traditional electronic payment boundaries by offering cutting-edge solutions that allow clients, partners, merchants and consumers to take full advantage of the rapidly emerging mobile economy. Spindle has an extensive proprietary intellectual property portfolio -- which includes patents pending -- that encompass networks, mobile payments, and security. For more information, visit

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