SOURCE: Spindle, Inc.

Spindle, Inc.

October 20, 2014 08:30 ET

Spindle Launches "Yowza!! Beacon" Program

Mobile Commerce Leader to Offer Beacon-based Marketing Services Package Featuring Low Monthly Fees and Customized Solutions

SCOTTSDALE, AZ--(Marketwired - October 20, 2014) - Spindle, Inc. (OTCQB: SPDL), a leading provider of mobile commerce solutions, announced it is now boarding merchants for its new "Yowza!! Beacon" marketing program. Merchants that enroll in Spindle's "Yowza!! Offers" mobile marketing service can also take advantage of innovative beaconing technology for a flat monthly fee of $10 per retail location, regardless of the number of beacons deployed in each site. This competitive pricing model positions "Yowza!! Beacon" as a cost effective proximity marketing platform for enrolled merchants.

Spindle will work with individual merchants to establish a specific customized beaconing strategy. Among the initiatives included are determining the number of beacon transmitters for each location; the selection of hardware, which is priced separately; system implementation; content management; and tutorials on how to effectively leverage an ongoing beacon-driven campaign.

Beacon transmitters allow merchants to deliver offers and rich media content to in-store shoppers via the customer's mobile phone. Content for these on-site messages can be customized, ranging from product-based videos to electronic coupons and corporate messaging. This powerful vehicle creates a new level of engagement between merchant and consumer, generating on-site sales through beacon-based messages, and fostering long-term relationships through the Yowza!! Offers mobile marketing platform. 

Beaconing technologies can be applied in a variety of retail environments, including inside and in the vicinity of brick-and-mortar stores, hospitality and restaurant settings, and professional services providers -- virtually anyplace in which customers can take advantage of an on-the-spot interaction. Beacon transmitters allow merchants to communicate directly with consumers in real time, pushing relevant marketing content such as on-the-spot offers and coupons, as well as informational content such as videos that educate consumers on specific products or services, and updates on loyalty programs and promotions. The Yowza!! Beacon solution can be integrated with a merchant's mobile app or loyalty program to add value to existing mobile engagement investments.

"We're extremely excited about the potential of beaconing in retail, restaurants, hospitality and professional services environments, and are eager to help our merchants reap the benefits of this new technology," said Bill Clark, chief executive officer at Spindle. "We have several companies committed to pilots this holiday season and we are developing strategies with merchants in a selection of service areas. We feel it is important to announce the new pricing guidelines, particularly as merchants begin their 2015 planning. By delivering these solutions in a low-cost pricing model, we are confident that many merchants will gravitate to beacons and leverage their unique ability to significantly grow revenue and enhance customer service."

The Yowza!! Offers mobile marketing service ranges from $49.99 per month per location to as low as $18.00 per month for large multi-outlet merchants. Adding the new Yowza!! Beacon program for an additional ten dollars per month -- plus the cost of transmitters -- makes the end-to-end solution a considerable value, especially when compared to similar programs that charge on a per-beacon, per-location, or even a square-footage basis, which results in prohibitively high costs, particularly for SMB customers. 

Merchants can call (800) 560-9198 for information on how to enroll.

About Spindle

Spindle is an innovator of mobile commerce solutions for financial services providers and consumer-facing merchants of all sizes. Spindle is focused on pioneering new ways for businesses to rapidly integrate mobile payments acceptance and mobile marketing services while empowering location-based merchant discovery, fulfillment and frictionless mobile payments for consumers. Spindle is dedicated to expanding beyond traditional electronic payment boundaries by offering cutting-edge solutions that allow clients, partners, merchants and consumers to take full advantage of the rapidly emerging mobile economy. Spindle has an extensive proprietary intellectual property portfolio -- which includes patents pending -- that encompasses networks, mobile payments, and security. For more information, visit www.spindle.com.

Forward-Looking Statements

This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as "anticipate," "if," "believe," "plan," "estimate," "expect," "intend," "may," "could," "should," "will," and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements, as described in our reports filed with the Securities and Exchange Commission which are available for review at www.sec.gov, to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

Contact Information

  • Public Relations Contact

    Glenn Goldberg
    Chief Executive Officer
    Parallel Communications Group
    516-705-6116
    ggoldberg@parallelpr.com

    Investor Relations Contact

    Chris Meinerz
    Chief Financial Officer
    Spindle, Inc.
    480-295-8059
    cmeinerz@spindle.com