SOURCE: Spinning®

Spinning®

March 11, 2015 09:00 ET

Spinning® Launches the Most Advanced Belt Drive Technology With Fusion Drive™

The Creators of Indoor Cycling Continue to Drive Industry Innovation With the Launch of Fusion Drive

VENICE, CA--(Marketwired - March 11, 2015) - Spinning®, the creators of the indoor cycling category and the global leader in programming, education, and equipment, announced the launch of a new belt-drive system with Star Trac®, the exclusive manufacturer of the Spinner® line of commercial bikes. 

"This is the first integrated system that utilizes several advanced technologies to achieve a natural road-bike feel, previously unavailable in any belt-driven bike," said John Baudhuin, CEO of Mad Dogg Athletics, Inc. "We built our first belt driven prototype over seven years ago, but not until the advent of our Fusion Drive system has the industry had a bike worthy of the ride quality and standards set by Spinning. We have over a dozen patents on our bikes and continue to push innovation to create the perfect bike for riders and facilities."

The Fusion Drive system features an ultra-durable Poly-V Isoprene belt, a unique tensioning system, and the real road feel of a perimeter-weighted flywheel. Together, the system transfers more direct cranking energy without the sponginess or slippage found in other belt-driven systems.

"The way we describe it is that our Fusion Drive system has 'more push, less mush'," added Baudhuin.

"The heart of our innovation is always anchored in our rider and owner experience, and Fusion Drive is the only system that is smooth and quiet with a truly superior natural ride compared to other belt bikes," said John Cook, Vice President of Design. "For our 35,000 facilities, Fusion Drive not only offers the world's best inertia-driven belt drive option, but also has the benefit of being a very low-maintenance system."

The new Fusion Drive system is now available on several commercial bike models including the Spinner® Blade ION™, the Spinner® Blade, and the Spinner® NXT Black Belt. Each model also is available with a classic chain drive system that offers the most authentic road bike experience.

Shown: The Spinner® Blade ION™ with Fusion Drive

For more information or to make a purchase, please visit www.spinning.com or call 800.847.SPIN (7746).

About Mad Dogg Athletics, Inc.

Over 24 years ago, two young cyclists built the first indoor cycling bike in a garage in Santa Monica and Mad Dogg Athletics, Inc. was born. Since that time, the company has built Spinning® into a global fitness phenomena and has continued to add brands that combine superior performing products with world-class instructor training and education to create the ultimate fitness experience for consumers. Mad Dogg Athletics has trained over 200,000 instructors and has reached millions of enthusiasts around the world through a network of over 35,000 fitness facilities. The company designs, engineers, and manufactures Spinner® bikes for the consumer market, Pilates equipment, functional training equipment, and a complete line of Spinning-branded apparel and accessories. MDA works closely with Star Trac®, the licensed manufacturer and distributor of the patented line of Spinner® bikes for the commercial market. MDA has successfully registered trademarks in the Spin®, Spinner® and Spinning® family of products in over 80 countries.

About Star Trac, Inc.

Star Trac's mission is to provide products, programs and solutions to mold lifelong habits for health and fitness. Its user-focused product innovations are reflected in the complete line of cardiovascular, strength and group exercise products. The company offers a comprehensive product portfolio with varied feature options and multiple price points to meet the needs of any complete facility design. Star Trac is a total equipment solution provider, but also prides itself on its "only at Star Trac" patented and unique offerings that are exclusive to the company. From the revolutionary cardiovascular Star Trac Coach® featured on Treadmills to strength innovations like Lock N Load®─an innovative weight selection system ─ to the industry leading group exercise solutions like Spinning® and BoxMaster®, Star Trac continues to be innovative and create products that deliver results.

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Contact Information

  • Contact information

    Mad Dogg Athletics, Inc.
    Emily Simarski
    Media and Public Relations Manager
    310.740.8871
    esimarski@maddogg.com