SOURCE: Spiral Solutions Ltd.

Spiral Solutions Ltd.

March 08, 2011 07:00 ET

Spiral Solutions France and SOCODEM Group Launch Poker Room in France

PARIS--(Marketwire - March 8, 2011) - Spiral Solutions France, a joint venture between Spiral Solutions and Santa Maria Group, and the SOCODEM group have announced that the highly anticipated -- a new online poker room in France on the Prima Poker Network powered by Microgaming -- is now open for business.

The SOCODEM Group, led by Frederique Ruggieri, manages two leading land-based casinos in France. Having established a well respected reputation nationally, SOCODEM is now expanding its presence online. To maximise the SOCODEM group's valuable brand assets, Spiral Solutions France developed a tailored business plan and provided in-depth guidance to secure the ARJEL license in France. Spiral Solutions France's industry leading expertise and experience offers a uniquely personal, professional and boutique B2B service to France's emerging eGaming market.

Matti Zinder, Head of Spiral Solutions, said, "We're very happy to see the official launch of and will continue to work closely with the SOCODEM group to establish as one of France's strongest eGaming brands. The French market has been very progressive in its approach to eGaming but it is essential that brands enter the market in the right way. This is where Spiral Solutions France has unique experience and expertise to advise and manage every step of the complex ARJEL process. It's great to see SOCODEM capitalise on its strong land-based casino brand in order to take full and instant advantage of the newly regulated French eGaming market."

Frederique Ruggieri, President of the SOCODEM group, said, "We have worked very closely with Spiral Solutions France over the past few months and are delighted to successfully launch to consumers in France. We see great synergy between our brands, delivering a trusted and high-quality gambling experience in the physical casino and online environments." 

Frederique continues, "We are also supporting the launch of with a major advertising campaign across a number of leading television channels in France including TF1, Canal + and NRJ 12, as well as online. has chosen the rapper and actor Joey Starr and the international football player Cedric Carrasso as ambassadors of the brand. It's the first time Joey Star has accepted to associate his image to a brand, while Cedric Carrasso is already a respected poker player. We are confident that the brand will be a hit with consumers."
The first advert featuring Joey Star can now be viewed online.

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