October 11, 2010 06:00 ET

Spiral Solutions France Announces Its Second Client

PARIS--(Marketwire - October 11, 2010) -   Spiral Solutions France, a joint venture between Spiral Solutions and Santa Maria Group, has announced an agreement to launch Mypok.fr -- a new online poker room -- in France in early 2011. The deal with the SOCODEM Group will be Spiral Solutions France's second poker client to operate in France. Mypok.fr will be based on France's leading online poker network -- a joint venture between Prima Networks Limited, powered by Microgaming and 888 Holdings plc., which is the only network to host four ARJEL approved operators.

The SOCODEM Group, led by Frederique Ruggieri, manages two leading land-based casinos in France. Having established a well respected reputation nationally, SOCODEM is now expanding its presence online to capitalise on its strong brand and reach new consumers. The new online offering will complement and help to further establish the land-based casinos, by giving customers the same high quality SOCODEM experience no matter where they play.

By working in a close partnership, Spiral Solutions France tailored a bespoke business plan to match SOCODEM's business and marketing needs. Spiral Solutions France is also providing in-depth guidance for the client to secure the ARJEL license in France. Spiral Solutions France's industry leading expertise and experience offers a uniquely personal, professional and boutique B2B service to France's emerging eGaming market.

Matti Zinder, Head of Spiral Solutions, said, "Mypok.fr is set to be a really strong eGaming brand. We're happy that we can support the SOCODEM Group at every stage to help them grow such a valued and trusted brand in the newly regulated French market. Spiral Solutions France is built on the belief that a private service, customized to the needs of our customers is the best approach to launch a new eGaming service in a newly regulated market. We can develop a completely unique package that delivers everything they need in order to launch and manage a successful eGaming business."

Frederique Ruggieri, President of the SOCODEM group, said, "We're very proud of how we have grown the SOCODEM reputation and moving into the eGaming market is a natural extension. It's very important that we can give customers the same great experience they have in our land-based casinos by using new technologies and innovate the market. In fact our land-based casinos are among the most modern casinos in France. Working closely with Spiral Solutions France will allow us to take advantage of the newly regulated market and reach new customers. We're looking forward to seeing our customers enjoy Mypok.fr when it launches." 

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