SOURCE: Spiral Toys Inc.

January 28, 2015 09:15 ET

Spiral Toys Announce Partnership on Launching CloudPets in North America

LOS ANGELES, CA--(Marketwired - January 28, 2015) - Spiral Toys Inc. (OTCQB: STOY), has announced a partnership with international toy distributor Jay@Play and On Demand Global to launch their interactive plush toy line, CloudPets, on Direct Response Television on March 1, 2015. Spiral Toys is a California based company that develops innovative products in the mobile connected entertainment space. In addition to the CloudPets Direct Response campaign, CloudPets will also be released into mass retail stores nationwide in August 2015.

CloudPets is the latest iteration of Spiral Toys' proprietary interactive technology platform that connects loveable children's plush toys to today's top mobile devices through wireless technology. Each CloudPet enables an array of interactive features including messaging, games, and stories, making it possible for family and friends to interact, participate, and customize their experience with their child's playtime from anywhere in the world. CloudPets will be airing commercials nationwide on major kids television networks such as Nickelodeon, Cartoon Network, and Disney Junior.

Mark Meyers, CEO at Spiral Toys Inc., stated, "Jay@Play and On Demand Global gives Spiral Toys the pipeline to launch CloudPets and future products into the market at scale. Leveraging our patent-pending technology gives Spiral Toys many opportunities to engage with, and create, long lasting relationships with our customers. This innovative platform gives Spiral Toys the distinctive ability to monetize the APP ecosystem, generating revenue from the sale of physical toys as well as from digital content. There are few ways that APP companies can launch products into the marketplace and Spiral Toys has created a pioneer way to get customer acquisition and engagement through the use of physical items like toys."

"On Demand Global has enjoyed a strong and productive relationship with both Jay@Play and Spiral Toys through their collaboration on the CloudPets line. We believe this exciting endeavor will be one of the most successful product launches for direct response in 2015," stated Brett Saevitzon, President of On Demand Global.

About Spiral Toys Inc.:

Spiral Toys Inc. is a California based company dedicated to developing, marketing, and selling products and mobile applications in the mobile connected space. Spiral Toys has developed several technology platforms that enable it to acquire and engage consumers in the sale and marketing of physical consumer products and toys. Spiral Toys collects revenue on both the physical purchase of goods and sale of digital content through Apple APP Store and Google Marketplace.

Founded in 2011 by a former senior executive with Disney and Sony, the company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment. Spiral Toys' mobile-connected entertainment platform connects physical items to today's top mobile devices through BTLE, NFC, ultrasonics and other technologies creating a unique interactive user experience. Spiral Toys sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. The company also acts as co-developer with major entertainment studios. Spiral Toys intends to develop additional applications based on its platform technology for various verticals within the entertainment industry in anticipation of several product launches in late 2015.

Forward Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the performance of Spiral Toys Inc. The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys Inc. believes are appropriate in the circumstances. Many factors could cause Spiral Toys Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys Inc. that may cause actual results to differ are set forth in Spiral Toys Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys Inc.'s forward-looking statements. Spiral Toys Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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