SOURCE: Spiral Toys Inc.

Spiral Toys Inc.

January 28, 2015 13:57 ET

Spiral Toys Announces Name & Stock Ticker Change, Selects Echo-Factory for Rebranding Effort

LOS ANGELES, CA--(Marketwired - January 28, 2015) - Spiral Toys Inc. CEO Mark Meyers has just announced a name change as part of a major rebranding effort.

The company has officially left behind the Rocap Marketing name and will now only be known as Spiral Toys. The name change corresponds with a change in the company's stock ticker, from (OTCQB: ROCP) to (OTCQB: STOY). 

The name change is only one part of the company's focus as it establishes itself as the premier entertainment supplier in the connected mobile space. To solidify the new Spiral Toys brand, Meyers has announced Spiral Toys is partnering with the full-service advertising and design firm Echo-Factory.

"As part of our long-term strategy for growth, which includes continuing to develop our unique technology platform and forming exclusive partnerships with entertainment media and content providers, we chose Echo-Factory," Meyers said. "We were wowed by their entire portfolio, and specifically their recent work with Maglite really spoke to me about how they build brands and make a very personal connection with an audience. Echo-Factory understand the space we're in, and they have the vision and talent to help us continue to build our brand so we can eventually own that space."

Echo-Factory principal Mike Schaffer agrees. "We're excited about Mark's vision… and to be honest, the technology is just so cool, and that makes Spiral Toys a dream client for us," Schaffer said. "As both people and professionals, all of us at Echo-Factory are passionate about new technologies, and we have the experience needed to help Spiral Toys achieve dynamic growth."

About Spiral Toys Inc.:

Spiral Toys Inc. (OTCQB: STOY) is a California-based company dedicated to developing, marketing, and selling products and mobile applications in the mobile connected space. Spiral has developed several technology platforms that enables it to acquire and engage consumers in the sale and marketing of physical consumer products and toys. Spiral collects revenue on both the physical purchase of goods and sale of digital content through Apple APP Store and Google Marketplace. Founded in 2011 by a former senior executive with Disney and Sony, the company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through BTLE, NFC, ultrasonics and other technologies creating a unique interactive user experience. Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. The company also acts as co-developer with major entertainment studios.

About Echo-Factory:

Echo-Factory is a full-service, creative-based advertising, marketing and branding agency located in Pasadena, California. The agency services startups, mid-level businesses and national brands with strategy, research and development, campaign concepting, design and implementation, custom photography and Internet marketing including website development, SEO content creation and social media management. Echo-Factory's client list ranges from technology and green business to action sports and fashion. View the Echo-Factory portfolio at http://www.echo-factory.com.

Forward-Looking Statements

This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the performance of Spiral Toys Inc. The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys Inc. in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys Inc. believes are appropriate in the circumstances. Many factors could cause Spiral Toys Inc.'s actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys Inc. that may cause actual results to differ are set forth in Spiral Toys Inc.'s periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys Inc.'s forward-looking statements. Spiral Toys Inc. has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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