SOURCE: Spiral Toys

Spiral Toys

July 28, 2015 08:00 ET

Spiral Toys' CloudPets Mobile-Connected Plush Toys Now Available at Walmart Stores

Four Unique CloudPets, Including Walmart's Exclusive Unicorn, Hit Store Shelves at Walmart and Online at Walmart.com

LOS ANGELES, CA--(Marketwired - Jul 28, 2015) - Spiral Toys (OTCQB: STOY), a leading provider of mobile-connected wireless entertainment products, has begun the nationwide rollout of the CloudPets interactive plush toy at Walmart stores, as well as on Walmart.com. CloudPets are expected to be available at more than 3,800 Walmart retail locations in time for the holiday shopping season.

CloudPets is the first consumer product to be powered by Spiral's proprietary Bluetooth Smart Communications Module. The unique technology connects the CloudPet toy to the CloudPet app on popular mobile devices, allowing parents, grandparents and friends to deliver, in their own voice, a "message you can hug" from anywhere around the world. Then with a simple squeeze of their CloudPet, the child can reply instantly.

Following CloudPets' successful direct response television campaign, the world's largest retailer has begun selling four different CloudPets animals, including the new magical Unicorn available exclusively at Walmart and Walmart.com. Spiral has also created special mobile app content for the exclusive unicorn CloudPet.

Walmart is featuring CloudPets in their own colorful, stand-alone kiosks stationed at prominent traffic locations within each store.

The national retail rollout for CloudPets is the culmination of a multi-million dollar television and digital media marketing campaign, fully funded by Spiral partners, that has produced thousands of online orders, followed by wholesale orders for more than one million CloudPets destined for retail store shelves across the country.

"The national retail rollout of CloudPets builds upon the great response we've been receiving from thousands of new CloudPet owners and their circle of family and friends," said Spiral CEO, Mark Meyers. "We will be offering an ongoing stream of new digital content through our CloudPet app which will keep children and their family and friends engaged with the product over the long term."

In preparation for a new flood of CloudPet mobile app users, the app is being updated with new, highly engaging features that encourage parents and grandparents to be connected and engaged in a child's playtime, including in-app purchasing of games, children's music and lullabies. Future updates already in the works include access to a library of interactive stories that allow remote CloudPet app users, like parents or grandparents, to read a bedtime story via the CloudPet.

"Now that we have reached critical mass with the national retail rollout of CloudPets in full swing, we are turning to advance our other entertainment and lifestyle products that can leverage the Spiral technology platform," added Meyers. "This may also include licensing brands that can leverage our communication technology platform and unique play experiences."

About Spiral Toys
Spiral Toys (OTCQB: STOY) is a California-based company with a business, founded by a former senior executive of Disney and Sony, focused on developing and marketing products and mobile applications in the mobile-connected space. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a new kind of interactive user experience.

Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. The company also acts as co-developer with major entertainment studios. For more information, visit www.spiraltoys.com.

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the performance of Spiral Toys. The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys believes are appropriate in the circumstances. Many factors could cause Spiral Toys' actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys that may cause actual results to differ are set forth in Spiral Toys' periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys' forward-looking statements. Spiral Toys has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Contact Information