SOURCE: Spiral Toys, Inc.

Spiral Toys, Inc.

February 04, 2016 09:00 ET

Spiral Toys Introduces TubeFriends, an Ultrasonic-Enabled Toy Offering a New Way to Experience YouTube

LOS ANGELES, CA--(Marketwired - Feb 4, 2016) - Spiral Toys, Inc. (OTCQB: STOY), a leading provider of mobile-connected, wireless entertainment technology, has introduced TubeFriends™, a line of ultrasonic-enabled toys that uniquely interact with videos created by YouTube stars and personalities. This technology and play experience introduces a new and exciting entertainment platform for YouTube viewers and Spiral Toys.

"YouTube is the fastest growing entertainment platform in the world -- with over one billion users and more viewers than any cable television network in the U.S.," noted Spiral Toys Head of Creative, Sal DiVita. "Partner revenue has grown in step, with the number of YouTube channels generating six figures growing by 50%. TubeFriends positions Spiral Toys to capitalize on this phenomenal growth by introducing the industry's first-ever collectable toy that interacts with popular YouTube channels."

TubeFriends have the unique ability to listen for ultrasonic audio triggers that have been specially embedded in YouTube videos. While inaudible to the human ear, the trigger is recognized by the toy, which responds with entertaining actions, such as audio messages, flashing lights or vibrations that enhance the video experience. The technology supports a dialogue between the toy and the video, giving the users a discovery based experience.

The proprietary ultrasonic technology was developed in collaboration with Sonix, a provider of voice controlled integrated circuits, in order to develop toys with over one thousand audio responses that can complement the YouTube experience. Spiral Toys has filed several provisional patents around this new platform.

"TubeFriends introduces an entirely new way for YouTube fans to discover content and demonstrates Spiral Toys' industry leadership in bringing unique entertainment experiences to physical products," said Spiral Toys CEO, Mark Meyers. "We have several other products in development that leverage this new technology, and given that YouTube is a tremendous advertising platform, we gain the ability to target our customers in a very efficient way."

Spiral Toys is currently in discussion with several YouTube influencers and celebrities interested in further engaging their audience with the unique power of TubeFriends. Spiral Toys plans to begin taking pre-orders for TubeFriends in the Spring of 2016.

About Spiral Toys
Spiral Toys, Inc. (OTCQB: STOY) is a California-based company with a business, founded by a former senior executive of Disney and Sony, focused on developing and marketing products and mobile applications in the mobile-connected space. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a new kind of interactive user experience.

Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. The company also acts as co-developer with major entertainment studios. For more information, visit www.spiraltoys.com.

Forward-Looking Statements
All statements in this press release that are not based on historical fact are "forward-looking statements." The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys believes are appropriate in the circumstances. Many factors could cause Spiral Toys' actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys that may cause actual results to differ are set forth in Spiral Toys' periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys' forward-looking statements. Spiral Toys has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law. 

Contact Information

  • Company Contact:
    Akio Ariura
    CFO
    Spiral Toys
    Tel (800) 598-6845
    Email Contact

    Investor Relations:
    Michael Koehler
    Liolios
    Tel (949) 574-3860
    Email Contact