SOURCE: Spiral Toys, Inc.

Spiral Toys, Inc.

April 14, 2016 07:30 ET

Spiral Toys Launches Digital Media Marketing and Indiegogo Campaigns for Wiggy, the Connected Piggy Bank

Spiral to Begin Taking Presale Orders for Wiggy on Indiegogo Starting April 20, 2016

LOS ANGELES, CA--(Marketwired - Apr 14, 2016) - Spiral Toys, Inc. (OTCQB: STOY), a leading provider of mobile-connected, wireless entertainment technology, has launched the first digital media marketing and advertising campaign for its new connected piggy bank, Wiggy™ and will begin taking preorders via Wiggy's Indiegogo campaign beginning April 20, 2016.

Wiggy introduces the concept of saving at an early age by combining a toy piggy bank with an interactive mobile app and a linked bank account. Through the Wiggy mobile app, parents, grandparents and other friends and family can securely deposit funds to a child's bank account for birthdays and holidays, or to reward the child for great school grades and completing their chores.

Additionally, children can set goals and create wish lists while tracking their progress along the way. The physical Wiggy piggy bank toy also keeps kids on track and engaged during the journey of saving by oinking, talking and lighting up when new tasks are set and money is received.

Similar to Paypal or Venmo, the Wiggy savings account functions as a digital wallet where parents, grandparents and friends can securely transfer funds to the child's Wiggy savings account for birthdays, holidays, or rewards for great school grades or completing their chores.

"As parents, we see many situations where our children don't recognize the value of money or understand what it takes to earn a dollar," stated Spiral Toys CEO Mark Meyers, "Wiggy has the ability to teach kids the importance of saving money and hard work, all the while positively reinforcing the child's new money saving habits and encouraging them to reach their goals."

Starting April 20, 2016, Wiggy will be available for preorder on the global crowdfunding platform Indiegogo. Simultaneously, Wiggy's digital media and advertising marketing campaign will kick off on web and mobile-based digital platforms including AdWords, Google Search, YouTube and Facebook. The campaign is strategically designed to increase awareness and drive presales with today's Internet-savvy kids and their parents.

Meyers continued: "We are now fully equipped with the working capital necessary to fund our unique marketing campaign for Wiggy. Unlike traditional campaigns which rely heavily on expensive television advertising, Wiggy's campaign will utilize our low risk, highly targeted marketing and advertising strategy. In fact, this strategy has already proven extremely effective during our pre-awareness campaign which we have run over the past two weeks resulting in an overwhelming interest from parents and children alike."

The Indiegogo campaign will feature a variety of funding and reward levels, including a limited number of early bird specials. Presale orders are expected to begin shipping during the second quarter of 2016.

About Spiral Toys
Spiral Toys (OTCQB: STOY) is a California-based company with a business, founded by a former senior executive of Disney and Sony, focused on developing and marketing products and mobile applications in the mobile-connected space. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through wireless technologies, creating a new kind of interactive user experience.

Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. Spiral collects revenue on both the physical purchase of goods and the sale of digital content through Apple's App Store and the Google Marketplace. The company also acts as co-developer with major entertainment studios. For more information, visit www.spiraltoys.com.

Forward-Looking Statements
All statements in this press release that are not based on historical fact are "forward-looking statements." The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys believes are appropriate in the circumstances. Many factors could cause Spiral Toys' actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys that may cause actual results to differ are set forth in Spiral Toys' periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys' forward-looking statements. Spiral Toys has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

Contact Information

  • Company Contact:
    Akio Ariura
    CFO
    Spiral Toys
    Tel (800) 598-6845
    Email Contact

    Investor Relations:
    Michael Koehler
    Liolios
    Tel (949) 574-3860
    Email Contact