SOURCE: Spiral Toys Inc.

Spiral Toys Inc.

February 10, 2015 06:30 ET

Spiral Toys Partners With Communications Technology Company C&C RFID (Shanghai) Co., Ltd. for NFC Printing, R&D and Production

LOS ANGELES, CA--(Marketwired - February 10, 2015) - The mobile-connected wireless technology company Spiral Toys (OTCQB: STOY) today announced a partnership with C&C RFID, a near field communication (NFC) manufacturer that is a subsidiary of C&C Joint Printing Co.

The partnership will focus on the research and development of new ways to use NFC technology in Spiral's products, as well as the manufacturing of NFC chips for Spiral's upcoming line of wireless-enabled stickers. Spiral's new product line will use NFC technology to allow subscribers to use their smartphones to embed and share digital messages, photos and videos in printed stickers.

Established in 1980, C&C is one of China's most respected printers. C&C launched its NFC subsidiary, C&C RFID, in 2006. C&C RFID develops and produces NFC devices for a range of industries, including public safety, mass transit, logistics and event management. 

"C&C has demonstrated some amazing capabilities in the areas of technology and printing," said Spiral Toys president and CEO Mark Meyers. "Working together, we have been able to create innovative new products that leverage emerging communication technologies in today's top mobile devices. Having partnered with C&C we are now moving out of development and into our first sample run of Spiral's upcoming NFC product line."

NFC technology allows low-power wireless communications over a short distance, and drives services such as Apple Pay. NFC capabilities are built into many of today's top smartphones, including the iPhone 6 and Android phones from Samsung, Motorola, Sony and other manufacturers. 

"Spiral Toys is finding innovative ways to approach and leverage our technologies," said Adam Yip, assistant general manager at C&C RFID. "Our partnership will give us the ability to launch products into new markets that have not been addressed by C&C."

"These new communication platforms will give us the ability to create amazing and strong products for years to come," said Meyers.

About C&C RFID
C&C RFID (Shanghai) Co., Ltd., was founded in 2006 as a joint venture of C&C Joint Printing Co., Ltd., and the Shanghai Fudan Science and Technology Industry Holding Company. The company designs and produces NFC devices used in transportation, logistics, security, inventory management and entertainment applications. C&C RFID has a fully automated production capacity of 300 million pieces per year. 
Website: http://www.candcprinting.com/rfid/eng/

About Spiral Toys
Spiral Toys (OTCQB: STOY) is a California based company dedicated to developing, marketing, and selling products and mobile applications in the mobile-connected space. Spiral has developed several technology platforms that enable it to acquire and engage customers with consumer products and toys. Spiral collects revenue on both the physical purchase of goods and sale of digital content through Apple APP Store and Google Marketplace. Founded in 2011 by a former senior executive with Disney and Sony, the company has developed an integrated hardware/software/cloud solution that enables mobile-connected entertainment. Spiral's mobile-connected entertainment platform connects physical items to today's top mobile devices through BTLE, NFC, ultrasonics and other technologies creating a unique interactive user experience. Spiral sells its products worldwide, and is developing additional applications based on its platform technology for several different verticals within the entertainment industry. The company also acts as co-developer with major entertainment studios.
Website: http://spiraltoys.com

Forward-Looking Statements
This news release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 and Canadian securities laws, including statements relating to expectations for the performance of Spiral Toys. The terms "expects", "would", "will", "believes", and similar terms are intended to identify these forward-looking statements. Forward-looking statements are based on estimates and assumptions made by Spiral Toys in light of its experience and its perception of current conditions and expected future developments, as well as other factors that Spiral Toys believes are appropriate in the circumstances. Many factors could cause Spiral Toys' actual results, performance or achievements to differ materially from those expressed or implied by the forward-looking statements. These risk factors and others relating to Spiral Toys that may cause actual results to differ are set forth in Spiral Toys' periodic filings with the U.S. Securities and Exchange Commission (copies of which filings may be obtained at www.sec.gov). These factors should be considered carefully, and readers should not place undue reliance on Spiral Toys' forward-looking statements. Spiral Toys has no intention and undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

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