SOURCE: SpiralFrog

January 24, 2007 17:24 ET

SpiralFrog Appoints Jordan Levin as Director

NEW YORK, NY -- (MARKET WIRE) -- January 24, 2007 -- SpiralFrog today announces that Jordan Levin, founding partner of Generate and former CEO of the WB television network, has been appointed to its Board of Directors. SpiralFrog is a downloadable music website that is running off an advertising revenue model launching early in 2007.

Levin previously helped launch, build and brand The WB broadcast network culminating with his appointment as the youngest CEO in broadcast television history. In 2006, Levin co-founded Generate, a media development and talent management company that produces branded entertainment for the distribution platforms embraced by Millennials.

"Jordan Levin is recognized for his deeply nuanced understanding of young adults," said Joe Mohen, Chairman and Founder of SpiralFrog. "His legacy in establishing the WB's distinctive brand identity and the formation of Generate anticipating the shift in reaching and connecting audiences anywhere is germane to what lies ahead of us at SpiralFrog. Furthermore, his media buying relationships led to groundbreaking deals with blue-chip advertisers creating innovative, brand-integrated programs and new programming alliances."

Levin helped establish The WB through the development of signature shows for young adults and family households such as "Dawson's Creek," "Buffy the Vampire Slayer," "7th Heaven," "Charmed," "Felicity," "Smallville," "Gilmore Girls," "Angel," "Reba," "The Jamie Foxx Show," "The Wayans Bros.," "Sabrina, The Teenage Witch," "Sister, Sister," "Smart Guy," "The Steve Harvey Show," "What I Like About You," "Popstars," "The Surreal Life," "Everwood," "Blue-Collar TV," and "One Tree Hill."

Prior to the WB, Mr. Levin was a member of the creative team that revitalized the Disney brand in network television through family and young-adult television programming like "Home Improvement," "Boy Meets World," "Blossom," and "Ellen." In 2004, Levin stepped behind the camera to make his directorial debut on an episode of the award-winning, dramatic series "Everwood."

Generate currently has projects in various stages of production and development across television, film, broadband, mobile and publishing. Prior to the formation of Generate, Levin consulted for eBay, Moderati/Faith West, and GSD&M among other leading companies.

He is currently a member of the DGA, and was named the 2004 Television Executive of the Year by The Caucus For Television Producers, Writers and Directors, being featured on the cover of The Hollywood Reporter's 2003 "Leadership in Hollywood" issue, receiving the University of Texas' College of Communication's Alumnus of the Year award in 2002 and the University Alumni Organization's Outstanding Young Texas-Ex award in 2004. Mr. Levin also sits on the Boards of Matinee Media, the Austin Film Society, the UT Film Institute, and the Los Angeles Free Clinic.

About SpiralFrog

SpiralFrog ( is the new online music destination offering advertising-supported legal downloads of audio and video content licensed from the catalogs of the world's leading record labels and from independents. SpiralFrog offers music-lovers a compelling alternative to illegal file-sharing and pirate sites, with a secure environment for them to satisfy their unyielding passion and thirst for music, entertainment, information and brands at no cost except for their time and attention. Headquartered in New York, SpiralFrog will launch its advertising-supported service in early 2007.