September 15, 2011 10:30 ET

SplashDot Launches Online Running Game Supporting Canadian Breast Cancer Foundation CIBC Run for the Cure

VANCOUVER, BRITISH COLUMBIA--(Marketwire - Sept. 15, 2011) - SplashDot, leader in fun, game-driven brand experiences, just launched The Amazing Egg Race, an online game to help Egg Farmers of Canada activate their sponsorship with The Canadian Breast Cancer Foundation CIBC Run for the Cure.

The Amazing Egg Race invites participants to run a virtual race, while attaining supporters through their social networks to trigger a $5,000 donation, and be entered to win the $15,000 cash prize.

"Our goal is to not only come up with fun, creative ways to engage participants, but also make the experience compelling enough for consumers to personally share," says Dan Derkson, Creative Director at SplashDot. "Social gaming is on the rise, and we are in prime position to help companies participate."

"As part of our partnership with the Canadian Breast Cancer Foundation, we wanted to do something interactive that would engage consumers and stay true to our upbeat, energetic "Get Cracking" brand," says Tim Lambert, Chief Executive Officer of Egg Farmers of Canada. "SplashDot was able to deliver a really unique concept that tied together our energy message, the Run, and the cause in a fun way that people are excited to get behind."

SplashDot has helped major organizations such as WestJet, Ontario Lottery and Gaming, and Bell Aliant, create engaging experiences for their consumers, encouraging social sharing. The company's marketing services and solutions have been used in industries that include consumer products, travel, technology and lotteries.

Play The Amazing Egg Race at www.amazingeggrace.ca and be part of the cause.

About SplashDot, Inc.

SplashDot creates fun brand experiences leveraging game-driven online contests, coupons, and loyalty rewards promotions. Our creative marketing expertise paired with our nCentive technology platform enables easy campaign design, development, management, and reporting, for both quick hit promotions and long term loyalty rewards programs. Web: www.splashdot.com Twitter: www.twitter.com/splashdot

About Egg Farmers of Canada

Egg Farmers of Canada (EFC) is a not‐for‐profit national organization founded in 1972 that represents 1,032 regulated egg farmers in all ten provinces and the Northwest Territories. EFC forecasts demand for eggs, promotes eggs and develops national standards for egg farming. EFC's goal is to provide Canadians with a secure supply of high‐quality domestically‐produced eggs.

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