McNeil Consumer Healthcare

McNeil Consumer Healthcare

June 16, 2005 17:06 ET

SPLENDA* Survey Reveals What Women Want: Shortcuts to Healthy Living

Leger Marketing survey also reveals that more women (31%) prefer to spend time in their kitchen than having sex (13%) Attention: Assignment Editor, Food/Beverage Editor, Health/Medical Editor, Lifestyle Editor, News Editor TORONTO, ON--(CCNMatthews - June 16, 2005) - Toronto, ON (June 15th, 2005) - The 2005 SPLENDA* Shortcuts to Healthy Living Survey reveals that 83% of Canadian women are looking for an easy way to bake or cook healthier meals, without sacrificing on flavour. The survey, undertaken by Leger Marketing - the Canadian representative of the Gallup International Association - also identifies that an overwhelming number of women (88%) would like to lose weight this year by using healthier cooking and baking recipes.

According to the survey, women would consider using a shortcut in many aspects of their day-to-day lives, including cutting their hair short to save on styling time (50%), to choosing the stairs over the elevator (85%). When asked to choose from the following "spare time" activities such as having sex to spending more time in the kitchen, interestingly only 13% of women chose having sex. Eighty-percent of women surveyed say that a healthy shortcut to weight loss makes it easier to achieve their healthy living goals.

"Healthy eating and living is a priority for many women, especially during the summer," says Louise Huneault, a former nurse and healthy eating expert. "Eating well is a year-round commitment. However, there are plenty of easy shortcuts that you can take to help maximize the flavour of your food while minimizing the calories, including using a sugar substitute such as SPLENDA*."

"SPLENDA's growing popularity is astonishing - our trade relations program has positioned SPLENDA* as the sugar substitute of choice for Starbucks® and Coca Cola®," says Lan Lai-Minh, Director of Communications, McNeil Consumer Healthcare. "We undertook this survey to check on our popularity with Canadian women too - and the value of convenience. The new SPLENDA* No Calorie Sweetener in a re-sealable bag format was developed for baking ease, making it more convenient than ever for Canadians to replace their sugar with SPLENDA* and attain their healthy living goals."

Newly launched in summer 2005, SPLENDA* No Calorie Sweetener in a re-sealable bag can be purchased at major grocery retail outlets across Canada. SPLENDA* No Calorie Sweetener bags are available for a suggested retail price of $9.99.

The findings referenced above are the results of a Leger Marketing survey of 1001 Canadian women, 35-54 years of age. The survey was commissioned by McNeil Consumer Healthcare and was conducted between May 30 - June 3, 2005. The latest data from Statistics Canada were used to weight the results according to geographic location to ensure a sample representative of the entire Canadian adult population. The maximum margin of error for a sample of 1001 respondents is +/- 3.2%, 19 times out of 20.

About SPLENDA* No Calorie Sweetener
SPLENDA* No Calorie Sweetener is made from sugar so it tastes like sugar and consumers have quickly adopted SPLENDA* brand products as their no calorie sweetener of choice. SPLENDA* is available in granular form in a 110g quantity box and in a new 275g (9.7 oz) resealable bag, equivalent in sweetness to 5lbs of sugar, which is ideal for cooking and baking. SPLENDA* Packets are packaged in boxes of 100 and 200.

About McNeil Consumer Healthcare
McNeil Consumer Healthcare, with headquarters in Guelph, Ontario, is a global marketer of innovative, brand-name, over-the-counter medications. In addition to SPLENDA* No Calorie Sweetener, its major products include Adult and Children's TYLENOL* and MOTRIN* branded products.

- 30 - IN: FOOD, HEALTH, RETAIL

Contact Information

  • Elisa Zaks, Senior Account Executive, Weber Shandwick Worldwide
    Primary Phone: 416-642-7969
    E-mail: ezaks@webershandwick.com