SOURCE: Totally Splendid LLC

Totally Splendid LLC

March 24, 2011 06:00 ET

Splendid Communications Appoints Geoffrey Colon as U.S. Client Services Director

360 Communications Expert to Help Shape and Diversify Boutique Agency's Offering

NEW YORK, NY--(Marketwire - March 24, 2011) - Global communications boutique Splendid Communications has appointed Geoffrey Colon as Client Services Director of its one year-old U.S. subsidiary, Totally Splendid. In this role, Colon will lead a growing roster of U.S. and global clients with an emphasis on innovative communications in earned and owned media channels.

Colon joins the boutique agency from 360i where he headed up community management for clients including Coca-Cola, Kraft and Lysol. His 17-year career also included a role as brand strategist at Electric Artists, where he led creative and digital strategy for clients such as The Economist, Food Network, Svedka Vodka and WWE. In 2002, Colon founded FRENZY, an influencer marketing company whose clients included RCA Records, Red Bull Energy Drink, Sirius Radio and UBL Entertainment. He also has served various music marketing positions at Entertainment One, The Orchard, Sony/BMG and V2 Music.

Based in New York, Colon will report to Shirin Majid, U.S. Creative Director and Global Head of Digital.

"Splendid creates fresh and unexpected ideas with an engaging remix of social media, content, live events and PR," says Majid. "With experience at the cutting edge of digital media and a well-rounded skill set forged in influencer, entertainment and consumer marketing, Geoffrey is the embodiment of a Splendid client services lead."

Colon adds: "I was attracted by the global ambition and outlook of Splendid Communications. In the U.S. operation, we have a remit from our London HQ to innovate and establish best practices globally. I see this as both a great challenge and opportunity for the next step in my career."

About Totally Splendid
Since opening its New York office in March 2010, Totally Splendid has created campaigns and implemented communications solutions for Ralph Lauren, Smirnoff, Spotify, Topshop and Wheat Thins.

About Splendid Communications
With offices in London, New York and Sydney, Splendid is a global team of communications experts who create brand ideas and make them famous. The company delivers creative programs that engage millions of people online and in the real world.

The global client list includes Diageo, GlaxoSmithKline, Kettle Chips, Kraft Foods and Unilever.