SOURCE: SPLICE Software

SPLICE Software

February 26, 2014 09:05 ET

SPLICE Software Releases Cutting-Edge Customer Engagement White Paper

CALGARY, AB--(Marketwired - Feb 26, 2014) - SPLICE Software, the leader in providing brands with personalized, human-voice based, Data-Driven Dialogs™, today announces the release of its "Give Your Brand a Voice" white paper. Written by Consumer Centric Strategies, the paper delivers key insights for client care managers and marketers about leveraging the power of permission and the human voice to drive customer engagement and long-term profitability.

"In recent years, consumers have changed their expectations of how they learn about, purchase and provide feedback on products and services and that has in turn drastically altered customer relationship management," said Tara Kelly, CEO of SPLICE Software. "We hope this paper will educate marketers on how they can effectively target and engage their core audience with permission to include voice as part of the omnichannel communication strategy."

Highlights include:

  • Utilizing the Permission = R3 method of relevance, reciprocity, and respect
  • Engaging your customers with a powerful, human voice based Dialog
  • Creating human voice based, 1-to-1 communication campaigns
  • Measuring and optimizing voice communications

With the volume of customer communications across a wide array of channels continuing to increase, the effective use of the human voice is still able to break through the noise and create a significant impact," said Gregg Aamoth, Founding Partner at Consumer Centric Strategies and author of the white paper.

The paper details how companies can create powerful campaigns that will engage their customers by ensuring that automated communications are: crafted with consideration, contextually accurate, and effectively delivered.

For additional information or to download the SPLICE Software white paper please visit, http://www.splicesoftware.com/white-paper-give-brand-voice/.

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