SOURCE: Splunk Inc.

Splunk Inc.

October 03, 2012 08:00 ET

Splunk and Rock the Vote Partner on U.S. Election Social Media Visualization

Splunk® Software Powers Real-Time Window Into Online Social Media Conversation on Rock the Vote Website

SAN FRANCISCO, CA--(Marketwire - Oct 3, 2012) - Splunk Inc. (NASDAQ: SPLK), the leading provider of software for real-time operational intelligence, today announced a partnership with Rock the Vote to allow young voters who get a majority of their news via social media to better follow and understand the online conversation around the U.S. presidential election. Rock the Vote and Splunk's corporate social responsibility initiative, Splunk4Good, worked together to build a visualization, which will display a unique set of real-time political data about President Barack Obama and Mitt Romney from today through Election Day, November 6, 2012. The visualization built on Splunk software is on the Rock the Vote home page.

A key component of Rock the Vote's mission is ensuring that the concerns and issues important to young people are part of the national political conversation. Having a real-time window into those concerns will help ensure that the presidential candidates hear about the issues that matter most to young voters.

"Rock the Vote has always embraced technology as a tool for engaging young people in the political process," said Heather Smith, president, Rock the Vote. "Young people are by far the most likely segment of the population to use social media tools, and displaying the digital conversation right on our home page shows the key issues and content that young people are concerned about right now in this election cycle. We're thrilled to work with Splunk to better highlight the issues important to younger voters during the 2012 election."

To create the visualization, Splunk software is analyzing tweets that have hashtags related to the election. The data is then provided in a constantly changing election hashcloud that shows the top terms linked to the candidates. Rock the Vote anticipates that this unique tool will be useful to individual voters, organizations and media seeking insight into the national political conversation.

"Democratizing data is a rallying cry for Splunk developers, so we are very pleased to help Rock the Vote better fulfill its mission to raise awareness around election issues," said Christy Wilson, vice president of product operations, Splunk. "Splunk4Good is all about giving access to Splunk software for nonprofits and social value programs. We are pleased that the Splunk4Good program could be part of something as important as choosing the next U.S. president."

Learn more now about Splunk4Good as well as how other non-profit organizations are benefitting with Splunk software.

About Rock the Vote
Rock the Vote's mission is to engage and build political power for young people in our country. Using music, popular culture, new technologies, and grassroots organizing for more than 20 years, Rock the Vote has registered more than 5 million young people, including a record-shattering 2.25 million registration downloads in the historic 2008 election. As the tidal wave of Millennial Generation voters continues to establish its power at the polls, Rock the Vote will register millions more young people and make their voices heard.

About Splunk Inc.
Splunk Inc. (NASDAQ: SPLK) provides the engine for machine data™. Splunk® software collects, indexes and harnesses the machine-generated big data coming from the websites, applications, servers, networks and mobile devices that power business. Splunk software enables organizations to monitor, search, analyze, visualize and act on massive streams of real-time and historical machine data. More than 4,400 enterprises, universities, government agencies and service providers in over 80 countries use Splunk Enterprise to gain operational intelligence that deepens business and customer understanding, improves service and uptime, reduces cost and mitigates cyber-security risk. To learn more, please visit

Splunk and the engine for machine data are registered trademarks or trademarks of Splunk Inc., and/or its subsidiaries and/or affiliates in the United States and/or other jurisdictions. All other brand names, product names or trademarks belong to their respective holders. © 2012 Splunk Inc. All rights reserved.