SOURCE: Spongecell


September 16, 2014 02:00 ET

Spongecell Expands Operations Into Japan to Meet the Creative Needs of Global Advertisers

Spongecell Also Entering Into Exclusive Partnership With iProspect and SPI Japan

NEW YORK, NY and TOKYO, JAPAN--(Marketwired - Sep 16, 2014) - Spongecell, an award-winning advertising technology company, today announced it will further expand its services in Japan as part of an exclusive partnership with iProspect Japan and SPI Japan, Japan's premier marketing communications consultancy.

"Japan is the third largest advertising market in the world and therefore an ideal choice as Spongecell continues to focus on global expansion," said Ben Kartzman, chief executive officer of Spongecell. "By combining our partners' strong ties to the local market and Spongecell's cutting-edge technology, we'll be able to better serve the advertising, creative and technological needs of brands and marketers in Japan."

The advertising market in Japan grew four percent in the fiscal year that ended in March 2014 (according to research from the Nikkei Advertising Research Institute and Japan Center for Economic Research), with digital advertising expected to grow 10 percent over the next year, outpacing the rest of the industry.

Together, Spongecell, iProspect and SPI will provide a wide array of products and services that will include interactive display, interactive video and dynamic creative technologies to meet the rapidly growing needs of Japanese brands and advertisers.

"There is significant opportunity in the Japanese market for iProspect, SPI and Spongecell to provide a critical service for advertisers," said Yusuke Akiba, chief executive officer of SPI. "The three companies bring expertise and a solid track record of delivering sophisticated tools and innovative solutions to help clients successfully navigate the rapidly changing digital advertising space."

This is an expansion of a longstanding partnership between Spongecell and iProspect in Japan. The two companies have previously worked on campaigns for brands including Danone and Phillips Electronics and are currently working on campaigns for General Motors (GM), Starwood Hotels and Resorts Worldwide and others.

To learn more about Spongecell, please visit, or stop by the SPI booth at Ad:Tech Tokyo in the main exhibition hall, September 16 - 18, 2014.

About Spongecell
Spongecell ( is an award-winning advertising technology company that makes it easier to transform standard ads into dynamic, interactive digital ad experiences that run anywhere. Using data to drive advertising creative, Spongecell's technology helps brands and their agencies create more meaningful consumer engagement, without sacrificing speed. Spongecell works with some of the biggest companies in the world to drive their digital advertising campaigns and bring more interactive and engaging ad experiences to consumers.

An independent, privately owned company, Spongecell is headquartered in New York City and has offices across the United States and Europe. For more information, visit

About iProspect
For progressive leaders, iProspect is the trusted global partner in developing customized, performance-driven strategies that transform consumer intent into action and drive conversions. iProspect's offerings span the full spectrum of performance marketing including paid and natural search, performance display, content generation, analytics, social media management, and structured data and feeds. Since 1996, iProspect's global client list spans many industries and includes Fortune 500 companies such as General Motors, adidas, Neiman Marcus, American Express, Mandarin Oriental Hotel Group, The Gap, Disney, and others. Representing a diverse global footprint, iProspect has 60 offices in 43 countries with over 1,900 employees. For more information, visit or follow us on Twitter @iProspect.

About SPI
SPI is Japan's premier marketing communications consultancy. SPI creates long-term, strategic partnerships with leading advertisers and agencies to deliver cutting-edge analytics and data-driven solutions to complex marketing needs. Agency agnostic, SPI offers clients objective analysis of ad efficiency and effectiveness. SPI is headquartered in Tokyo and has over a decade of experience operating in the Japanese market. For more information, visit

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