SOURCE: MarketLive


May 29, 2013 08:05 ET

Sport Chalet Achieves 20% Online Annual Growth Using MarketLive eCommerce Platform

Case Study to Be Presented at Internet Retailer Conference & Exhibition (IRCE)

PETALUMA, CA--(Marketwired - May 29, 2013) - MarketLive, the leading provider of eCommerce technology for high-growth merchants, announced today that Sport Chalet and MarketLive will present a joint case study at the Internet Retailer Conference & Exhibition (IRCE). The case study will highlight how Sport Chalet, a premier full-service specialty sporting goods retailer, has achieved strong online sales growth by innovatively using MarketLive's content management features to create a unique and compelling brand experience.

IRCE, the world's largest e-retailing show, is being held in Chicago from June 4th through June 7th.

"Sport Chalet is our poster child for how to attract customers with a compelling brand story through optimization of content on the MarketLive eCommerce platform," said Ken Burke, founder and chairman of MarketLive. "The 600 exhibitors at IRCE represent 90 percent of all the eCommerce solutions on the market, so this is the perfect place for online retailers to learn about the powerful eCommerce technologies coming from MarketLive."

Session Title:
Ten Worry-Free, Time-Friendly, Guaranteed-to-Sizzle Tactics for Creating Content that Sells

Thursday, June 6, 2013

1:45 p.m. - 2:30 p.m. (Central Time)

Ken Burke, Founder & Chairman of MarketLive
Peter Taylor, Director Business Development and eCommerce, Sport Chalet

Using MarketLive's eCommerce technology deployment at Sport Chalet as a case study, session attendees will learn how to produce and market content for brand differentiation and optimized growth. Attendees will follow the story of how one resourceful web merchant found a way to get the right content in front of its consumers, and discover how to drive brand engagement across channels with simple content editing tactics and repurposing that keeps consumers interested.

To arrange an interview with Ken Burke about MarketLive's work with Sport Chalet, please contact Renee Newby at or call (415) 464-8110 x213. MarketLive will be a Gold Sponsor at IRCE will be at Booth #1403

About MarketLive
Since 1995, MarketLive, Inc., has been the leading provider of eCommerce technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates.

The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers many successful retail eCommerce sites, including Armani Exchange, Party City, Perricone MD, Sport Chalet, Sundance, Helzberg, John Deere, Title Nine, Intermix and others.

For more information, visit MarketLive at

About Sport Chalet
Sport Chalet (NASDAQ: SPCHA) (NASDAQ: SPCHB) is a premier, full-service specialty sporting goods retailer featuring the industry's top sports brands in apparel, footwear, and sports equipment. Founded in 1959 by Norbert Olberz, the company has 53 stores in Arizona, California, Nevada and Utah; an online store at; a Team Sales Division; and offers more than 50 specialty services for the sports enthusiast. For more information, visit Sport Chalet at

Contact Information

  • Media Contact:

    Renee Newby
    Rocket Science PR, for MarketLive
    Office: +1 415 464 8110 x213
    Mobile: +1 757 651 6554
    Email: Email Contact