The Forzani Group Ltd./Le Groupe Forzani Ltee

The Forzani Group Ltd./Le Groupe Forzani Ltee

May 07, 2007 17:24 ET

Sport Chek Launches Get Into Gear Giveaway Contest

2007 Subaru Forester-Sport Chek Gear-European Vacation-Weekly Prizes

CALGARY, ALBERTA--(CCNMatthews - May 7, 2007) - Sport Chek, a corporate banner of The Forzani Group Ltd. (TSX:FGL), Canada's largest retailer of sporting goods announced the launch of their biggest contest to date, the "Get into Gear Giveaway" with a Grand Prize package including a 2007 Subaru Forester and $2,000 in Sport Chek gear.

This innovative contest from Sport Chek gives consumers the chance to win a total of over $32,000 in Grand Prizes. A fully integrated promotion developed with SDMG, the contest will be promoted on television, newspapers, online and other Sport Chek's properties. The contest ends June 30. Full contest details are available in all Sport Chek stores or at

There is a viral component of the "Get Into Gear Giveaway" contest for entrants to invite friend(s) and automatically be entered for the "Contiki Holidays" contest, an 11-day European Vacation for two worth approximately $7,000 plus be eligible for a chance to win $2,000 in weekly prizes. Each invitation sent by the entrant to a friend provides the entrant with a bonus entry into the Contiki contest. In addition, each week during the eight-week contest, registrants will receive a weekly email pointing registrants to the contest microsite that involves its audience with amusing poems about the Subaru's quest for the right owner that includes animated blasts of the Subaru, outdoor lifestyle and sport scene images that help to transport the audience member into feeling like he or she could be the owner.

In addition to the contest being supported via on-air spots on TSN, Sun Media advertisements and in-store Sport Chek TV and flyers, contest invitations will be sent in collaboration with Sport Chek's partners; AIRMILES, Student Price Card, and Contiki Holidays.

"We have never launched a contest of this magnitude, involving so many of our vehicles and properties. Once our consumers enter the contests, we are confident they will be intrigued with the imaginative Subaru poetic tale and the many bonus chances to win gift cards and a European Vacation of a lifetime," comments Lorissa Dong, Promotions Manager, The Forzani Group Ltd.

"In an age where smart consumers demand to be interacted with in unique and interesting ways - Sport Chek's Get Into Gear contest does just that. In this case, it's a contest where the participant experiences the contest in the form of a story that moves, speaks and entertains. As a business objective, we wanted to literally 'drive' repeat sales to the stores over the 8-week period of the marketing promotion," Scott Martin, SDMG Managing Partner, commented.

About The Forzani Group Ltd.

The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under four corporate banners: Sport Chek, Coast Mountain Sports, Sport Mart and National Sports. The Forzani Group is also a franchisor under the banners: Sports Experts, Intersport, RnR, Econosports, Atmosphere, Pegasus, Tech Shop, Nevada Bob's Golf, Hockey Experts and The Fitness Source. The Company has websites for several of its corporate and franchise banners which can be accessed through its main website at

About SDMG

Strategic Direct Marketing Group (SDMG) is a boutique direct marketing agency with a flare for response-based programs. SDMG works with companies in the retail, sport and travel industries helping them reach, acquire and retain customers with the right message at the right moment through direct media. SDMG uses a broad range of proprietary technologies to execute programs such as: Live Chat, E-mail Marketing, Direct to Desktop, contesting and analytics. The underpinnings of each program are in-depth strategy and traditional direct marketing tactics, giving customers the results they need. SDMG is headquartered in Calgary, AB and serves clients from Toronto to Vancouver and in the U.S. including; Best Buy, FutureShop, Sears, HBC, Intrawest, Palace Sports & Entertainment, Detroit Pistons, Coast Hotels, WestJet and The Forzani Group Ltd.

Get Into Gear Contest Legal

No purchase necessary. Contest is open May 1 to June 30, 2007. Draw date is July 16, 2007. The odds of winning depend on the number of eligible entries received. Entries can be made online once every 24 hours. Up to eight (8) entries allowed per person. Winner must correctly answer a skill testing question. Contest is open to all residents of Canada (excluding Quebec) 16 years of age or older in possession of a valid driver's license and insurance policy. Approximate value of the prize: (1) 2007 Crystal Grey Metallic Subaru Forester 2.5X is $30,000, +Plus (1) $2,000 Sport Chek Gift Card. Full contest rules and regulations available in-store and at

The Contest is mot open to employees of the Contest Sponsors and affiliated companies, advertising and promotional agencies, and all family members of such persons and persons with whom these employees are domiciled) who possess a valid driver's license in the province/territory within which they reside and hold a valid Canadian automobile insurance policy.

Contiki Holidays Contest Legal

No purchase necessary. Contest open May 1 to June 30, 2007. Draw date for the European Vacation is July 16, 2007. Weekly prize draws will be made each Monday. If you (i) successfully enter the Sport Chek Get Into Gear Giveaway Contest, and (ii) you forward the Get Into Gear Giveaway contest invitation to one friend or more, you will be automatically entered in the Contiki Holiday Contest once for each time the invitation is forwarded to a new friend. The odds of winning depend on the number of eligible entries received. NOTE: you must be 18 -35 years old at the time of entry to be eligible to win the European Vacation Grand Prize which has an approximate retail value of $5,670 - $7,000. Grand Prize value will vary depending on departure city of winners and seat availability on flights at the time of booking. Entrants who are not 18-35 years old at the time of entry are still eligible to win the eight Weekly Prizes consisting of one Sport Chek gift card, which have an approximate retail value of $250 each. Winners must correctly answer a skill testing question. Full contest rules and regulations available in-store and at

The foregoing information may contain forward-looking statements relating to the future performance of The Forzani Group Ltd. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. The Company, in compliance with the reporting requirements of the various securities commissions, details these risks and uncertainties from time to time.

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