The Forzani Group Ltd./Le Groupe Forzani Ltee

The Forzani Group Ltd./Le Groupe Forzani Ltee

May 12, 2008 16:52 ET

Sport Chek Launches the "Live the Power of Sport" Contest

Experience a World Class Sporting Event - Weekly Prizes

CALGARY, ALBERTA--(Marketwire - May 12, 2008) - Sport Chek, a corporate banner of The Forzani Group Ltd. (TSX:FGL), Canada's largest retailer of sporting goods announced the launch of their biggest experiential contest to date, the "Live the Power of Sport Contest" at

This integrated contest from Sport Chek designed by Venture Communications gives consumers the chance to win a trip to experience a world class sporting event. Customers simply visit to enter and with any purchase at Sport Chek between May 13 and June 24, customers receive a unique PIN code on their receipt which provides additional entries. This online entry is for a chance to win the grand prize of one of the greatest sport experience trips including the Augusta Golf Championship, NHL All-Star Game, NFL Pro Bowl, MLB All-Star Game and the Tour de France, and also weekly prizes of $500 of Sport Chek gear.

Once registered, entrants can then interact with the additional features of the site which include Health and Wellness Tips, Workout Plans, Healthy Recipes and a variety of discussion Forums. One of the interactive features of the site is the "Motivate a Friend" tool which can be shared with others to motivate them, invite them to experience the website and to enter the contest.

The contest will be supported through television and newspaper advertising, digital media, in-store Sport Chek TV and flyers. Contest invitations will also be sent in collaboration with valued Sport Chek partners; AIRMILES and Student Price Card.

"Once our consumers enter the contest, we are confident they will be intrigued by the content, the tools and the interactivity of" comments Christie Cameron, Promotions Manager for The Forzani Group Ltd. "We feel this is what our brand is really about, how in our everyday lives we can all Live the Power of Sport".

"The Live the Power of Sport Contest is a great example of how Sport Chek continues to innovate to bring its brand to life in the marketplace. We look forward to contributing new integrated ideas to build their business," says Arlene Dickinson, CEO of Venture Communications.

About The Forzani Group Ltd.

The Forzani Group Ltd. is Canada's largest national retailer of sporting goods, offering a comprehensive assortment of brand-name and private-brand products, operating stores from coast to coast, under the following corporate and franchise banners: Sport Chek, Coast Mountain Sports, Sport Mart, National Sports, Sports Experts, Intersport, Econosports, Atmosphere, Tech Shop, Pegasus, Nevada Bob's Golf, Hockey Experts, The Fitness Source and Athletes World. The Company also has websites for several of its corporate and franchise banners which can be accessed through its main website at

About Venture Communications Ltd.

Venture Communications is one of Canada's largest independent marketing communications firms, with offices in Calgary, Toronto, and Ottawa. Venture delivers highly creative marketing solutions that are informed by a deep understanding of what drives business. The company has won national and global best practice awards, and is proud to be a three-time recipient of Canada's Best Managed Companies award. For more information, please visit

Live the Power of Sport Contest Legal

(1) No purchase necessary. Contest starts May 13, 2008 and ends June 24, 2008. Contest is open to all residents of Canada (excluding Quebec) age 18 or older. Entry can be made by visiting Additional entries can be made using the unique numerical CODE which can be obtained from a purchase receipt during the contest period or by sending a request directly to the Contest Sponsor. Skill testing question and release is required. Odds of winning depend on the number of entries received. Grand Prize includes the winner's choice of one of five trips for two valued at $9999. Weekly draw for a $500 gift card will be made each week from all eligible entries received prior to the draw date. Complete rules and contest details available at

The foregoing information may contain forward-looking statements relating to the future performance of The Forzani Group Ltd. Forward-looking statements, specifically those concerning future performance, are subject to certain risks and uncertainties, and actual results may differ materially. The Company, in compliance with the reporting requirements of the various securities commissions, details these risks and uncertainties from time to time.

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