SOURCE: Sportgenic

December 18, 2008 13:23 ET

Sportgenic Wins Mobile Excellence Award for "Best Mobile Promotion"

SAN FRANCISCO, CA--(Marketwire - December 18, 2008) - Sportgenic™, a digital media and technology company dedicated to connecting marketers with sport enthusiasts, today announced it has been awarded a 2008 Mobile Excellence Award. Sportgenic won in the "Best Mobile Promotion" category, which honors the most successful use of call-to-action or other transactions to collect data and drive sales for a brand. The company received the award for its work with AT&T on the Ironman Mobile Experience, which included a real-time athlete tracker that utilized SMS technology and a WAP-enabled mobile site that provided race day information to Ironman participants.

"We're honored to be recognized by a panel of mobile industry experts for our work on the Ironman Mobile Experience," said Robert Tas, CEO, Sportgenic. "The companies honored by the Mobile Excellence Awards are among the most innovative mobile entertainment and technology companies today, and we're privileged to be included among them."

The 2008 Mobile Excellence Awards was founded to recognize all walks of the mobile ecosystem, and to celebrate the best in mobile media, technology, marketing and entertainment. Mobile Excellence Award finalists and winners are selected based upon strategic initiatives and objectives, impact of technology used, creativity, ease of use and reach and execution and proven market success.

"The companies chosen as winners for the 2008 Mobile Excellence Awards are visionaries and creative leaders who are driving the transformation of the mobile entertainment industry," said Jari Tammisto, Founder and Chairman of Mobile Monday Global. "Sportgenic's win for its work with AT&T was well deserved."

For its winning campaign, Sportgenic set up a marketing-rich outreach program to influence more than 10,000 fans and athletes at three Ironman events. Sportgenic worked with Ironman to build a WAP-enabled mobile site that provided race day information presented by AT&T Wireless in addition to an AT&T sponsored SMS program that provided updates on participant progress throughout the event. The successful campaign resulted in more than 75,000 sent SMS messages, 95,000 WAP ad impressions and 285,000 targeted mobile ad impressions.

About Mobile Monday Global

Mobile Monday is a global community of mobile industry visionaries, developers and influential executives fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. Among its objectives are to encourage innovation, facilitate networking between early stage and established companies across global borders, share innovative trends, forecasts and best practices with the community, facilitate and create partnerships, and to educate the general public about the mobile industry.

About Mobile Excellence Awards

The 2008 Mobile Excellence Awards profiles the latest in mobile entertainment, including media, marketing and technology. We award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators for the mobile entertainment industry. http://www.mobileXawards.com.

About Sportgenic

Sportgenic is a media and technology company that connects marketers to the millions of sport enthusiasts looking for people, products and information online. Breaking the traditional ad network model, Sportgenic offers powerful and relevant sports marketing technology solutions, precision ad targeting and deep domain expertise. The company represents a network of highly engaging medium and long tail websites, including specialty sites, training resources, social networks, and enthusiast content sites. Sportgenic consistently ranks among the top 5 sports entities with the greatest "potential reach" according to comScore Media Metrix. The company is headquartered in San Francisco, CA. Visit www.sportgenic.com or call 415-983-2301 for more information.

Sportgenic is a registered trademark of Sportgenic, Inc.

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