Sporting News and Zumobi Step Up to the Plate With New Sporting News Pro Baseball Android App

SEATTLE, WA--(Marketwire - May 11, 2011) -

WHAT:
Zumobi, a leading mobile app publisher, and Sporting News today announced the release of the Sporting News Pro Baseball App for the Android platform, and the addition of new features to the iOS version of the app that make it easier for baseball fans to stay in the game.

With the new Sporting News Pro Baseball App, Android users can keep up with the latest news, standings, stats, in-game action and social media coverage for all their favorite Major League teams. The central homepage allows for easy navigation among different categories of news, including scores, teams, standings, stats, and fantasy. Additionally, fans can now view the Sporting News Twitter feed in-app, with aggregated content from teams across the National and American Leagues. Other new and useful features include the ability to customize the app by adding favorite teams to a personalized scrollbar, as well as the option to enable push notifications for breaking news and score updates.

In addition to offering outstanding sports content, the Sporting News Pro Baseball App also offers compelling advertising opportunities. Sporting News' audience, combined with Zumobi's proprietary "app-within-an-app" rich media advertising platform, BrandBlast, creates the ideal environment for premium advertisers to engage with real sports fans.

WHEN:
May 11, 2011

WHERE:
The Sporting News Pro Baseball App is available for free in the Android Marketplace and as a part of The Zumobi Network. It can be downloaded here.

About Sporting News
Founded in 1886, Sporting News is a multi-media company catering to real sports fans. Its content is available through a bi-weekly publication, Sporting News Magazine; the world's first and only daily digital sports magazine, Sporting News Today; the online source for real-time, breaking sports news and information, SportingNews.com; the ultimate premium destination for fantasy content, tools and information, Sporting News Fantasy; a video and community-based website, Rowdy.com; and 11 annuals covering all major sports. Sporting News also serves as the national sales representative for CineSport, a leading video reach vehicle in the sports category. Sporting News is a division of American City Business Journals, Inc., publisher of 40 city business journals, SportsBusiness Journal, SportsBusiness Daily, NASCAR Illustrated and Inside Lacrosse.

About Zumobi

Zumobi is a leading mobile media company that partners with media properties to publish applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network. This premium mobile app network offers brands rich media advertising campaigns and sponsorships with primary access in top media apps like Sporting News Pro Football, Sporting News Pro Basketball, Phil Mickelson, PopSci.com, MOTOR TREND News and more. For more information, please visit www.Zumobi.com.