SOURCE: Sports Alumni, Inc.

July 10, 2006 12:43 ET

Sports Alumni, Inc.'s American Football Alumni Division Launches Its Team Assistance Program

HENDERSON and LAS VEGAS, NV -- (MARKET WIRE) -- July 10, 2006 -- Sports Alumni, Inc. (PINKSHEETS: SPNI) announced today that its American Football Alumni ("AFA") division has launched its Team Assistance Program ("TAP") to assist football teams and programs at all levels in garnering community participation and financial support by tapping into the local businesses and alumni communities. "It is a proven model that generates tremendous awareness and financial results that benefits teams and the communities alike," stated CEO, Stephen White.

TAP provides American Football Alumni an opportunity to be supportive and assist in the development of football programs nationwide. TAP gives much needed funding to threatened programs that have monetary needs ranging from high insurance payments down to the simple needs of new equipment. TAP gives American Football Alumni an opportunity to excite and motivate the tens of millions of football alumni throughout North America presenting them with opportunities to give back to the legacy of the game.

SPNI's President, Matt Totty, stated, "We are extremely excited about our Team Assistance Program and believe we will be helping support thousands of football programs by the middle of next year, which according to past proven models should generate substantial revenue for our program, gain thousands of new members each month and allow us to continue to grow and support the needs of the football community." SPNI plans to launch its TAP program for all sports later this year.

About Sports Alumni, Inc.

American Football Alumni ("AFA,'' a division of Sports Alumni, Inc.) (PINKSHEETS: SPNI) is a member-based organization whose membership base includes more than 30,000,000 former high school, collegiate and professional football players and coaches in North America. The alumni who are interested in the fraternal relationship of our organization can share the common bond based on the intangible passion for football and all that it means to have played and lived it. AFA intends to create an Alumni voice that addresses current football issues and promotes the importance of continuing to live the legacy of the game and the value it can bring to our communities and within individual lives. Member benefits include: Reconnecting with Friends, Coaches and Teammates, Participating in National and Regional Polls and Research, Business Enhancement with AFAxchange Opportunities, and Participation in Alumni Events. Most importantly, AFA provides information and opportunities to get involved with other Alumni and current players to celebrate and educate on how to make an impact in individual lives and our communities.

Forward-Looking Statements

This release contains forward-looking statements, which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Expressions of future goals and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, successful integration of acquisitions, the ability to secure additional sources of financing, the ability to reduce operating expenses and other factors. The actual results that the company achieves may differ materially from any forward-looking statements due to such risks and uncertainties. The company undertakes no obligations to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

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